Senior Product Marketing Manager, Turnitin

• 8+ years Product Marketing or Product Management experience
• Bachelor's degree or equivalent experience
• Excellent written and oral communication skills
• Strong knowledge of the education technology ecosystem
• Strong knowledge of education buyers and buying process
• Expert knowledge of consultative selling / solution selling and cross-selling methodologies
• Strong knowledge of growth marketing best practices

Desirable

• The Senior Product Marketing Manager will bring to market a new student writing application to support original writing and ensure academic integrity in the age of generative AI
• The position will involve a mix of strategy, cross-team and cross-region orchestration, and tactical work in a dynamic environment with others who have a passion for learning and education
• Create launch plans, capture customer feedback, support demand campaigns and regional growth strategies, and enable sales to cross-sell into Turnitin’s well-established base of academic institutions
• In collaboration with sales and marketing teams, you’ll be responsible for the initial launch, user adoption, and global success of this new product
• Analyze the global education market to identify target segments in support of a Go to Market (GTM) strategy
• Craft core product positioning and messaging that resonates with the market and key buyer and user personas
• Partner with Corporate Marketing to drive and uplevel company and product messaging reflecting the value this new offering brings to the portfolio
• Partner with Product Management to position, price, and launch the new product aligned with market dynamics and customer needs
• Design and deliver training & resources that empower Turnitin’s global Sales team to speak to how the product solves customer problems brought about by the emergence and use of generative AI writing tools
• Lead the development of compelling assets that communicate the product's unique value and support lead generation and customer retention efforts
• Serve as an advocate for our customers’ needs and partner with Product Management to ensure that solutions effectively deliver value
• Collaborate with the Digital Demand and Customer Success teams to communicate key product upsell and update messages to Turnitin's customers
• Partner with Global Marketing to understand regional markets and localize Turnitin’s value propositions accordingly
• Lead strategic projects including a major GTM launch, and effectively manage stakeholder alignment and deliverables to meet goals and deadlines
• Surface organizational blockers to introducing the new product to market and propose solutions
• Present GTM launch strategy, messaging, key success factors and risks to an internal leadership audience