Senior Manager of Lifecycle Marketing, Motive

• The successful candidate will possess strong leadership competencies and demonstrate the ability to manage cross-functional teams while driving measurable business impact across the entire customer journey
• Bachelor's degree in Marketing, Business Administration, or related field
• Minimum 7-10 years of marketing experience with at least 4-5 years in lifecycle marketing or customer journey management
• Minimum 3-4 years of people management experience leading marketing teams
• Proficiency in marketing automation platforms (Marketo)
• Experience with CRM systems (Salesforce) and customer data platforms
• Strong analytical skills with proficiency in Google Analytics/Amplitude and Tableau
• Knowledge of A/B testing methodologies and experimentation frameworks
• Strategic Vision: Ability to shape organizational mission, culture, and values while setting strategic direction
• Innovation & Problem-Solving: Curious and innovative mindset for exploring areas of ambiguity and finding creative solutions
• Stakeholder Management: Skilled in influencing and negotiating strategies both upwards and across organizations
• Change Leadership: Proven ability to lead change initiatives and respond effectively in crisis situations

Desirable

• At Motive, the growth marketing organization is responsible for maximizing customer acquisition and revenue growth across all that we do
• The responsibilities of the team span the entire customer journey - from building awareness to first touchpoint to trial, purchase and expansion
• We put the user first - ensuring we are delivering on our core value proposition and putting the right message in the right moment
• We are seeking an experienced and strategic Senior Manager, Lifecycle Marketing to lead our customer lifecycle marketing strategy and execution
• This role requires a data-driven leader who can design, implement, and optimize comprehensive lifecycle marketing programs that drive customer acquisition, expansion, retention, and advocacy and own email marketing as a channel
• This role reports to the Director of Growth Marketing
• Develop and implement comprehensive lifecycle marketing strategies aligned with organizational mission, culture, and business objectives
• Create detailed customer journey maps identifying key touchpoints, pain points, and optimization opportunities across all lifecycle stages
• Set strategic direction for lifecycle marketing initiatives and gain support from key stakeholders across the organization
• Lead horizon scanning and conceptualization to deliver high-performance lifecycle marketing strategies
• Steward preexisting and design and execute new personalized, targeted marketing campaigns across email and in-product channels
• Own marketing contact database and implement sophisticated customer segmentation strategies using behavioral, firmographic, and technographic data
• Own end-to-end campaign strategy from ideation through execution, optimization, and performance measurement
• Collaborate with campaigns, product marketing, sales, customer success, creative, and content teams to ensure cohesive messaging and experiences
• Lead and manage the lifecycle marketing function
• Create an inclusive culture, encouraging diversity and difference while promoting team wellbeing
• Provide coaching, mentoring, and professional development opportunities for team members
• Enable high-performance working environments through effective delegation and empowerment
• Establish KPIs and measurement frameworks for lifecycle marketing programs
• Analyze customer behavior, engagement patterns, and campaign performance to drive continuous improvement
• Generate comprehensive reports demonstrating lifecycle marketing impact on business objectives
• Lead experimentation and testing frameworks to optimize campaign performance and customer experiences
• Partner with Customer Success to coordinate marketing and support touchpoints for maximum revenue impact
• Work closely with Analytics team to define customer lifecycle reporting and create performance dashboards
• Collaborate with Campaigns, Product Marketing, Sales, and Customer Support teams to align strategies and ensure consistent customer experiences
• Build and maintain relationships across multiple stakeholder groups both internally and externally