Sales Development Representative (SDR), DASH Rides

£45-55k

OTE

£28-33k

BASE

Junior and Mid level

London

5 days a week in office (Notting Hill)

Cycle to Work Platform

Job no longer available

Cycle to Work Platform

1-20 employees

FintechB2CB2BMarketplaceSustainabilityHRTransportMobilitySubscriptioneCommerce

Job no longer available

£45-55k

OTE

£28-33k

BASE

Junior and Mid level

London

5 days a week in office (Notting Hill)

1-20 employees

FintechB2CB2BMarketplaceSustainabilityHRTransportMobilitySubscriptioneCommerce

Company mission

To give everyone the freedom to cycle without the hassle, helping more people switch to a greener, healthier, and more cost-effective way to commute.

Job

Company

Role

Who you are

Self-starter with get-up-and-go. You can point to things you chose to do—not just what was set for you—where initiative and determination made the difference.
Fluent with words and numbers. Our product crosses payroll, finance and tax. You’re comfortable explaining complex ideas simply and empathetically to HR, Finance and Operations audiences.
Smart, curious and imaginative. You learn fast and enjoy figuring things out without a script. You propose better ways to hit goals, test them, and keep what works.
Organised, diligent and consistent. Sales success = doing the right things reliably over time. You keep great notes, maintain an immaculate CRM, and follow through—especially when juggling many conversations.
Resilient competitor. You’ve stuck with something hard over a long period and can talk about adversity you overcame and what it taught you.
Coachable and candid. You seek feedback, act on it quickly, and communicate with clarity and professionalism.
Commercial judgement. You can prioritise accounts, qualify effectively, and focus your effort where it creates the most value.

What the job involves

Inbound: Work with the founder to run demo calls, respond to questions, and ultimately, close deals
Outbound: Target employers with tailored multi-channel campaigns (email/LinkedIn/calls)
Partnerships: Build personal relationships with our various partners and leverage them so they sell on our behalf and keep the pipeline stocked
Sales ops: keep the CRM spotless, ensuring all deals are captured and staged appropriately
Customer insight: Capture objections, spot patterns, and feed back improvements to messaging and sales strategy. Run quick check-ins with key contacts at closed deals to learn from the sales, onboarding and launch experience

Application process

1. Intro call (10 mins) - with the Founder and CEO to understand why you’ve applied and learn what your CV doesn’t say about you.
2. Follow-up call (30mins) - We’ll spend 10mins covering a practical exercise so we can see whether we’d be a good fit for each other. This will require a small amount of preparation from you and might include discussing a lightweight outbound strategy or a mock discovery call for a Cycle to Work employer (we’ll give you a simple brief well in advance).
3. Final meet (30 mins) - an in-person meeting (in London) with at least one other member of the team, so we can meet each other and ensure fit (works both ways).

Salary benchmarks

Our take

The take up of e-bikes has proliferated over the past few years and is forecast to account for half of the bicycle market by 2030. E-bikes are easier to ride than traditional bikes and often provide a cheaper commuting option in UK cities.

DASH are an e-bike subscription platform for the Cycle to Work scheme. Their DASH 4 Work platform enables businesses and their employees to access premium brand e-bikes through subscriptions in a step towards carbon neutrality.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Strong hiring activity

Trustpilot (4.9)

Company

Funding (last 2 of 7 rounds)

Oct 2025

$0.8m

EARLY VC

Feb 2025

$0.2m

EARLY VC

Total funding: $2.5m

Company benefits

Cycle to Work via DASH
28 days holiday
Free team lunches
Regular team socials

Company HQ

Notting Hill, London, UK

Leadership

Jamie Milroy

(CEO)

BSc in Economics from Exeter. Previously a manager at PwC.

David Watkins

(CTO)

David, co-founder and CTO of DASH, is an experienced developer with an MBA from Imperial College. Previously, he led a £100m project at Jaguar Land Rover, managing a team of 75 engineers.

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