Director of Marketing, Optery

• Bachelor's degree, MBA preferred
• Track record of professional success and achievement
• At least 6+ years experience in strategic marketing roles, preferably in startup or fast-paced environments
• Experience in the cybersecurity industry is preferred
• Deep understanding of data security and data privacy concepts, technologies, and industry trends
• Track record of developing and executing successful marketing strategies that drive revenue growth
• Strong leadership and team management skills, with the ability to motivate and inspire cross-functional teams
• Excellent communication and presentation skills, with the ability to effectively convey complex concepts to both technical and non-technical audiences
• Analytical mindset with the ability to leverage data and metrics to make informed decisions and optimize marketing initiatives
• Experience with digital marketing, content creation, demand generation, and marketing automation tools
• Demonstrated ability to thrive in a fast-paced startup environment, adapt to change, and drive results
• Strong organizational skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment
• Self-motivated, proactive, and capable of working independently as well as part of a team
• Deep experience with marketing automation and email delivery platforms, CRM systems, prospecting tools and marketing analytics tools

Desirable

• Be responsible for developing and leading demand generation and marketing strategies and programs that will be executed by your team
• Hire, train and manage employees, contractors, and agencies executing marketing efforts across several fronts that you are responsible for
• You will work closely with Optery’s CEO and other executives to develop and implement marketing strategies and tactics that drive revenue and align with the company's overall goals and objectives
• Collaborate closely with cross-functional teams, including sales, product management, account management and executive leadership, to align marketing efforts with business objectives and drive measurable results
• Develop and execute a marketing strategy to drive market penetration, customer acquisition, and revenue growth
• Identify target markets, customer segments, and key value propositions to effectively position Optery’s personal data removal software to corporate and government customers
• Build and nurture our brand identity, ensuring consistent messaging and positioning across all marketing channels. Develop messaging frameworks and value propositions that resonate with our target audience
• Lead the development and execution of integrated marketing campaigns across various channels, such as digital advertising, content marketing, email marketing, social media, events, and partnerships for demand generation
• Generate high-quality leads and optimize conversion rates throughout the customer journey
• Develop a content strategy that aligns with our target audience's needs and supports lead generation and thought leadership efforts
• Collaborate with internal subject matter experts and external agencies to create compelling content, including whitepapers, blog articles, case studies, videos, and webinars
• Conduct market research to understand customer needs, industry trends, and the competitive landscape. Leverage insights to identify market opportunities, develop differentiation strategies, and refine our product positioning
• Build and lead a high-performing marketing team. Provide guidance, mentorship, and professional development opportunities to ensure the team's success. Foster a collaborative and results-oriented culture within the marketing department
• Define key performance indicators (KPIs) and establish reporting mechanisms to measure the effectiveness of marketing initiatives. Utilize data-driven insights to optimize marketing campaigns, improve ROI, and make data-backed recommendations to the executive team
• Represent the company at industry events, conferences, and speaking engagements