Senior Product Marketing Manager, Invoca
Contact Centers
$127-160k
+ Stock options and bonus
Conversation analytics software to grow revenue
Job no longer available
Conversation analytics software to grow revenue
201-500 employees
Job no longer available
$127-160k
+ Stock options and bonus
201-500 employees
Company mission
To enable revenue team to connect paid media investments to business outcomes, improve digital engagement, and convert more leads into sales.
Role
Who you are
- The ideal candidate should be energetic and entrepreneurial and have a proven track record of successfully marketing SaaS and AI solutions to Contact Centers
- Product marketing experience for SaaS targeting the Contact Center industry
- Minimum 5 years of experience in product marketing
- Knowledge of AI, including how it is being used in Contact Centers
- Expert understanding and experience with the go-to-market process including pricing and packaging along with the overall release management of critical customer-facing features
- Ability to clearly communicate strategy and vision, while also being able to lead cross-functional go-to-market teams to execute launches and upselling motions
- Strong verbal and written communication skills with demonstrated experience engaging and influencing senior executives
- Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions, recommendations and drive actions
- Ability to think strategically and execute methodically
- Ability to thrive in a fast-paced environment where continuous innovation is desired
- History of teamwork and willingness to roll up one’s sleeves to get the job done
What the job involves
- The Invoca marketing team is looking for an experienced and dynamic Product Marketing Manager to help lead go-to-market (GTM) strategy, messaging, and execution for our Contact Center solutions
- In this role, you will be a part of a highly upbeat, remote, and dynamic environment, working with a passionate team of product management, marketing, sales, and customer success leaders to drive adoption of Invoca’s Contact Center solutions
- Drive business growth for Invoca’s solutions for Contact Centers, including supporting customer acquisition and upselling
- Lead new product launches by working with cross-functional teams to develop and execute comprehensive go-to-market (GTM) plans and materials
- Document compelling, differentiated messaging and positioning statements to drive interest in and adoption of Invoca’s solutions
- Engage with Contact Center customers to understand their needs and buying behaviors to help them achieve maximum ROI and value using Invoca
- Be the voice of the customer at Invoca so you can work with product management to develop differentiated product roadmaps
- Track and understand the competitive landscape and develop competitive positioning for Invoca’s Contact Center offering against competitors
- Partner with product management, marketing, sales, and customer success teams to develop content that support the demand gen and selling process, including first-call & upsell decks, sales collateral, playbooks, videos, blogs, and webinars
- Deliver compelling enablement training for Invoca’s GTM organization in support of product launches and to help Invoca capitalize on market trends
- Help position Invoca in the market by participating and presenting at relevant trade shows and events, engaging with analysts and press, and assisting with customer meetings
Our take
Invoca is an AI-powered call tracking and conversational analytics platform enabling marketing, sales, customer experience, and eCommerce teams to better understand and immediately act on information consumers share via conversations, revealing exactly which campaigns are performing and delivering high returns on investments.
The company is a market leader in AI-powered conversation intelligence, serving leading consumer brands in considered purchase industries like automotive, telecommunications, healthcare, financial services, and real estate. It has continued to add new new capabilities throughout the years since its 2008 founding, to further help brands drive more efficient marketing, faster revenue growth, and better experiences in an increasingly challenging economy.
More recently, Invoca has expanded its AI-powered revenue exeuction platform with a new no-code integrations for LinkedIn Ads and Reddit Ads, buiulding on existing support from platforms such as Facebook, Instragram, TikTok, Snapchat, and Pinterest. These additions allow marketers to directly connect social ad spend to phone calls, conversations and revenue. As pressure mounts on marketing teams to provide business impact beyond clicks and impressions, this expanded social advertising ecosystem strengthens Invoca's position as a leader in conversation intelligence and performance-driven marketing.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2022
$83m
SERIES F
Oct 2019
$56m
SERIES E
Total funding: $199.8m
Company benefits
- Flexible Time Off: We encourage a healthy work-life balance. Our flexible paid time off policy allows you to recharge and take time away as needed.
- Healthcare: Invoca offers a health care program that includes medical, dental and vision coverage. There are multiple plan options to choose from so you can make the best choice for yourself, partner and family.
- Mental Well-being & Employee Assistance Program: Invoca offers well-being support on issues ranging from personal matters to everyday life topics through the WorkplaceOptions program.
- Paid Family/Medical Leave - up to six weeks 100% paid leave for baby bonding, adoption, and caring for family members, and up to twelve weeks 100% paid leave for one’s own medical leave
- Invacation (Sabbatical): We thank our long-term team members with a bonus after seven years of service.
- Wellness Subsidy: In further support of your well-being, Invoca provides a wellness subsidy that can be applied to a gym membership, fitness classes and more.
Company HQ
Santa Barbara Downtown, Santa Barbara, CA
Leadership
Gregg Johnson
(CEO)Prior to joining Invoca in 2016, Gregg spent nearly 10 years at Salesforce, while there, he held a number of roles, including VP of Product Management (Chatter) and SVP of Product Management (Marketing Cloud). He also worked as a COnsultant at Boston Consulting Group and as a Sales/Marketing Manager at Ullink.
Peter Isaacson
(CMO)Peter is also an Advisor at Folloze and ClickZ.com as well as a Contributor to Forbes Communication Council and a Member at Revenue Collective. Previously, he was the CMO at Replicant, Demandbase, and Castlight Health. He also spent nearly 14 years at Adobe Systems, working as a Senior Director of Brand Marketing, VP of WW Field Marketing, and VP of WW Education Vertical Business.
Teresa Dietrich
(CTO)Prior to joining Invoca in 2024, Teresa was the Chief Product & Technology/Community Officer at Stack Overflow. She also served as the GLobal Head of Product & Engineering at McKinsey New Ventures and as CTO at Namely.
Michael DiFilippo
(CFO)Prior to joining Inovca in 2019, Michael was the CFO & Chief Administrative Officer at AppDirector. He also served as a VP/Division CFO (SaaS Division) at Citrix.
Ben Sullivan
(CRO)Ben joined Invoca in 2017 as a Senior VP of Sales, moving into the role of Executive VP of Sales in 2021 and CRO in 2025. Prior to Invoca, he spent 8 years at ON24 as a VP of Strategic Alliances & Business Development and VP of Worldwide Sales.
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