Marketing Manager, DentalMonitoring

• 5-10 years demonstrable working experience in marketing
• Experience in setting up and optimizing 360 integrated marketing programs
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest legislation, trends, and best practices in comms, marketings etc..
• Fluent in German and English
• Experience (in order of preference) for the Dental, Medical Device or Healthcare sector

Desirable

• We are looking for a talent to join our team for a one year maternity leave replacement!
• Lead, implement and supervise Marketing initiatives within the DACH region
• Track and optimize our positioning vs competition on all targets (orthodontists, GPs, treatment coordinators, patients)
• Define a bi-annual marketing plan in line with regional Marketing Imperatives set by Marketing Director EMEA & APAC
• Define and execute the DM regional market strategy to gain foothold in the specific market/region, approximately 30% strategy and 70% execution
• Collaborate with the Marketing Director EMEA & APAC to roll out local initiatives, and provide input on behalf of the DACH region for brand and global campaigns
• Take responsibility for the regional marketing budget under the supervision and approval of Marketing Director EMEA & APAC and reporting under each streamline (comms/events...)
• Support the Sales team and Customer Success team in the DACH region
• Coordinate with the Communication and Graphic Design team to create engaging copy and content for events, campaigns, sales enablement, branding, and social media activities
• Work closely with the Digital Marketing Manager to roll out drip campaigns, email marketing, re-marketing, and lead generation activities in the region and assisting in the overall strategy
• Organise/manage events such as webinars, scientific congresses, study clubs 1 masterclasses to generate ROI and drive brand awareness
• Take initiative to run local experiments and activities to increase growth and brand awareness
• Evaluate opportunities and nurture relationships for partnerships and advertising
• Grow a community of advocates through industry leaders, social influencers, and medical and technology community