Senior Growth Marketing Manager, Frive (formerly Lions Prep)

Salary not provided

+ Bonus and Employee Share ownership scheme

Mid and Senior level

London

2-3 days a week in office (Canary Wharf, London)

Food created to help you thrive - in health & in life.

Job no longer available

Food created to help you thrive - in health & in life.

21-100 employees

B2CFoodWellbeingeCommerce

Job no longer available

Salary not provided

+ Bonus and Employee Share ownership scheme

Mid and Senior level

London

2-3 days a week in office (Canary Wharf, London)

21-100 employees

B2CFoodWellbeingeCommerce

Company mission

To inspire busy people to eat well and live better - delivering chef-cooked meals crafted from quality, locally sourced produce.

Job

Company

Role

Who you are

Looking for a Mid-level role ideally with 3-5 years of experience in growth or performance marketing, ideally within a fast-paced D2C start-up or scale-up environment (though not mandatory)
Proven expertise in multiple marketing channels, this may include Meta, TikTok, Search, SEO, Friend Referral, and Direct Mail
A track record of successfully expanding a customer base through targeted marketing strategies
Sharp commercial and analytical skills, capable of swiftly evaluating opportunities and presenting clear, actionable recommendations
A proactive mindset with the tenacity to take initiative
Driven by targets and possesses the resilience and determination to achieve set goals
A solution-centric approach, always welcoming challenges with a positive outlook
Stellar communication skills, both in written and spoken forms, and the ability to influence stakeholders across all levels
Exceptional organisational and teamwork skills

What the job involves

Paid Social & Paid Search Management: work closely with our agency to test and optimise performance. Experience within at least one of these channels is required
SEO Management: Drive our organic search performance by closely guiding our external SEO agency and collaborating with our E-commerce team to improve both our technical and content SEO. Experience within SEO isn’t a necessity, just a willingness to learn and build expertise!
Customer Growth & Retention: Lead projects that attract new customers, enhance the buying frequency and Average Order Value (AOV) of both new and existing customers, and reactivate churned customers
Performance Targets: Meet and surpass goals related to new and returning customer sign-ups at target LTV:CAC
Strategic Initiatives: Collaborate with the Head of Growth to identify, scope, and test potential new growth channels and promotional offers
Ad Creative Collaboration: Work in tandem with our Organic Social Media and Influencer Manager, Creative Lead, and Assistant Brand Manager to ensure performance marketing creatives align with our brand and are effectively delivered
Feedback & Analysis: With the guidance of the Head of Growth, routinely evaluate customer surveys to refine our growth strategies
Conversion Optimization: Partner with the E-commerce team to craft tailored landing pages, enhancing on-site conversion metrics

Salary benchmarks

Our take

Frive, formerly Lions Prep is a meal plan service delivering high quality, healthy food to consumers - making it easier for people to track what they eat and save time in the kitchen.

The company, that now boasts being the UK's highest rated meal delivery service, began its journey in 2016 with its first customers being the founder's friends and family. Besides the quality of its ingredients, the value of Frive is in its accessibility, with meals costing as little as £4 per plate.

Having grown mainly through word of mouth, it will be interesting to watch how Frive develops its marketing and how fast it pursues growth. With the popularity of meal kits ever on the rise, the market for Frive's service is only set to expand - boding very well for its future.

Steph

Company Specialist at Welcome to the Jungle

Insights

Trustpilot (4.5)

Company

Company benefits

25 days plus public holidays
50% off food at Lions Prep
Hybrid working
Evolving future options as we scale and learn – roadmap includes learning budgets, volunteer/charity days, private medical, enhanced mat/pat leave, and wellbeing budgets

Company HQ

London, UK

Leadership

George Taylor

(CEO)

Founded the company in 2016, and has been CEO ever since.

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