Associate Marketing Operations Manager, GitLab

$56-120k

+ Equity Compensation & Employee Stock Purchase Plan; Salary is applicable to candidates based in California/Colorado/Hawaii/New Jersey/New York/Washington/DC/Illinois/Minnesota only and may vary by other locations

CSS

HTML

Salesforce

Marketo

Asana

Junior and Mid level

Remote from Canada, US

One DevOps platform

Be an early applicant

One DevOps platform

1001+ employees

B2BSaaSDevOps

Be an early applicant

$56-120k

CSS

HTML

Salesforce

Marketo

Asana

Junior and Mid level

Remote from Canada, US

1001+ employees

B2BSaaSDevOps

Company mission

To make it so that everyone can contribute. When everyone can contribute, users become contributors and we greatly increase the rate of innovation.

Job

Company

Role

Who you are

Experience with Marketo, Iterable or similar marketing automation and email platforms (or strong willingness to learn)
Experience with Asana, GitLab or other project management platforms is a plus
Email marketing competency including knowledge of email deliverability best practices
Strong data management skills and commitment to data cleanliness and accuracy
Basic understanding of CRM systems, preferably Salesforce
Experience with HTML/CSS for email and landing page customization is a plus
Self-starter mentality with ability to learn independently through documentation and resources
Curiosity about marketing technology and AI applications in marketing
Strong spoken and written English communication skills
Alignment with GitLab's values and commitment to working in accordance with those values

What the job involves

As a Marketing Campaign Operations Associate at GitLab, you'll be the vital link between campaign strategy and execution. You'll orchestrate marketing campaigns from concept to completion, harnessing powerful technologies that amplify our global reach
You'll become a critical team member behind GitLab's marketing engine, mastering our automation platforms to execute compelling customer journeys through email workflows, landing pages, and intuitive forms
You'll troubleshoot technical issues with agility, ensuring seamless experiences for prospects and customers alike
As you grow, you'll develop expertise in marketing automation, system integrations, and process improvements to optimize lead to conversion through the B2B funnel. Your contributions will directly impact pipeline generation and help accelerate GitLab's continued success
Execute end-to-end Marketo campaigns including building emails, landing pages, and forms while ensuring brand consistency and best practices
Create and manage email nurture programs, ensuring proper segmentation, personalization, and deliverability
Implement and document process improvements for campaign execution and Marketo administration
Maintain data quality and cleanliness across marketing systems by identifying and merging duplicate records, standardizing data, and researching process bugs
Develop and enforce data governance procedures to ensure data integrity within Marketo and connected systems
Assist with list management including cleansing, enriching, and uploading prospect lists
Build smart lists in Marketo to aid in geographic and account-based marketing efforts
Utilize AI tools to improve campaign execution efficiency, content personalization, and workflow automation
Collaborate with cross-functional teams to understand their marketing automation needs and implement solutions
The Marketing Operations team at GitLab serves as the backbone that enables the entire marketing organization to function efficiently and effectively. Working behind the scenes, this dedicated team manages the technology stack, streamlines processes, and ensures data quality across all marketing systems
We’re the problem-solvers who transform marketing ideas into executable campaigns by building the infrastructure needed for success. The team faces the exciting challenge of continuously evolving GitLab's marketing capabilities in a fast-paced, all-remote environment where data-driven decision making is essential

Our take

GitLab is an open-source collaboration platform for developers. It enables teams to build code quickly from anywhere without compromising on security or quality. GitLab already has an estimated 30M+ users from all over the world.

According to a 2021 GitLab report, 60% of developers can release code 2x faster with DevOps platforms that bring teams together and accelerate processes. It stands out by catering to programmers of all experiences. Gitlab's version control system helps streamline the process of creating, maintaining, and deploying code, whoever you are.

GitLab was in the right place to capitalize on the recent trend toward rapid digital transformation and remote working. This trend is expected to continue to grow, and with it, GitLab's popularity. With its successful 2021 IPO and the patronage of major brands such as Nasdaq and Jaguar Land Rover, GitLab is expected to solidify its position as the go-to platform for development teams.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

15% employee growth in 12 months

Glassdoor (4)

Trustpilot (1.8)

Company

Funding (last 2 of 8 rounds)

Sep 2019

$268m

SERIES E

Dec 2018

$20m

SERIES D

Total funding: $434.4m

Company benefits

We offer benefits to manage your health, wealth, and well-being regardless of location
Flexibility in schedule to be there for life’s important moments
Equity compensation & Employee Stock Purchase Plan offered
Generous Paid Time Off

Company HQ

Financial District, San Francisco, CA

Leadership

Sid Sijbrandij

(CEO)

Studied Physics at the University of Twente. Interned at P&G and IBM. Was Lead Architect at the Netherlands' Ministry of Justice from 2009 to 2012. Founded app store Comcoaster in 2008, and then co-founded GitLab in 2012.

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