Social Media Lead, Cleo
$100-123k
+ Equity
More information about location
AI personal finance assistant
Posted today
AI personal finance assistant
201-500 employees
Posted today
$100-123k
+ Equity
More information about location
201-500 employees
Company mission
To help millions of people improve their financial health, and relate to them in a way their banks never could.
Role
Who you are
- Keep reading if you’re an experienced social media leader with a track record of growing communities, building brand voice, and running culturally resonant campaigns
- You know how to win on TikTok, build consistency on Instagram, and drive strategy across platforms—all while mentoring talent and championing innovation in social-first storytelling
- You have 5+ years of experience managing and growing social channels for a consumer brand or publisher
- You’re a creative and strategic thinker, capable of driving big ideas while also keeping a pulse on day-to-day execution
- Deep understanding of the evolving social landscape
- Strong visual and written storytelling skills with a sharp editorial eye
- Comfortable with data, and able to confidently use it to influence content direction and broader marketing conversations
- Confident stakeholder and cross-functional communicator—you know how to bring teams together around shared social goals
- Bonus: You’ve managed creators or built community in previous roles
What the job involves
- We're looking for a Social Media Lead who will lead our organic social vision—driving cultural relevance, brand affinity, and user acquisition through standout storytelling and smart strategy
- You’ll lead Cleo’s organic social efforts, working within the Creative Studio to create follow-worthy content
- You’ll shape the vision, elevate the creative, and work across the company to ensure social is a core part of how we grow and show up for our users and as industry leaders
- Own and evolve the organic social media strategy across platforms including Instagram, TikTok, YouTube, X, and Facebook
- Define and lead long-term goals for growth, engagement, community management, and impact aligned with marketing and company OKRs
- Act as a thought leader internally on how Cleo can lead culture through social and set the standard for how we should be running our channels
- Lead content planning, editorial calendars, and cross-channel campaigns
- Ensuring everything feels distinctly “Cleo” according to brand guidelines while managing performance
- Manage internal and external creators, freelancers, and agency partners
- Work closely with cross functional teams including Growth Marketing, Comms & Creative Studio to ensure social-first thinking across all marketing initiatives
- Provide mentorship to junior team members and help scale the function as Cleo grows
- Own reporting and performance reviews for organic social
- Use data and customer insights to iterate and improve content strategy—ensuring we balance brand-building with performance and business needs
- Establish and maintain strong relationships with platform partners to stay ahead of new features, trends, and opportunities
- Identify and test new content formats, emerging platforms, and creative approaches to expand reach and engagement
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Nice people
"Cleople are unmatched. The vibes, the energy, the friendships. I genuinely love my colleagues and have developed real-life friendships. I don't know..."
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- 25 days of Annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
- 401k matching in the US and 6% employer-matched pension in the UK
- Online courses, £150 annual budget & internal training to level up your skills
- Regular socials and activities, online and in-person
- Online mental health support via Spill
- 1 month paid sabbatical after every 4 years with Cleo
- OpenAI Plus subscription
- Electric vehicle salary sacrifice scheme and cycle-to-work scheme
- Life assurance and income protection via AIG
- Medical insurance via Axa and Healthcare cash plan via Medicash
- Performance reviews every 8 months. Generous pay increases for high performers and high-growth team members. Equity top-ups for team members getting promoted
Company values
- Make it Happen
- Learn at Speed
- Bring Good Vibes
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(CEO)Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
People progressing
Joined Cleo straight from Makers Academy in 2018, and became Technical Lead in 2021.
Diversity, Equity & Inclusion at Cleo
Annie Jackson (Head of Talent )
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
- Check out our 2022 Diversity and Inclusion report, here: https://web.meetcleo.com/blog/cleo-diversity-equity-and-inclusion-report-2022
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