Senior Manager of Brand Marketing, KAYAK
Travel search engine
Be an early applicant
Travel search engine
1001+ employees
Be an early applicant
1001+ employees
Company mission
To help millions of travelers around the globe make confident travel decisions.
Role
Who you are
- 10+ years of brand marketing experience with a strong understanding of the French and/or Spanish markets; dual-market experience is a strong plus
- Proven experience leading integrated campaigns across both traditional and digital channels
- Strong media planning and vendor negotiation skills
- Experience identifying and managing brand partnerships or sponsorship deals
- Skilled in briefing creative teams and managing asset production processes
- Strategic problem solver with strong cultural awareness and attention to local market nuance
- Highly collaborative, organized, and thorough
- Fluent in English and French is a requirement. Spanish is a strong advantage
What the job involves
- We’re looking for a strategic, creative, and execution-focused Brand Marketing Manager to lead brand marketing for KAYAK in France and Spain
- This role requires deep local market knowledge, media planning expertise, and the ability to work collaboratively across internal teams and external partners
- You’ll be responsible for driving brand awareness, relevance, and preference through localized marketing strategies, integrated campaign execution, and strategic brand partnerships
- Develop and implement brand marketing strategies for KAYAK in France and Spain, aligned with consumer insights, brand positioning, and business goals
- Lead the development and rollout of integrated marketing campaigns, including creative briefing, media planning, and cross-functional coordination
- Identify and use local consumer and market insights to tailor brand marketing strategies for the French and Spanish markets
- Write clear, insight-led creative briefs and work closely with the in-house Creative team and Creative Production Managers to bring campaigns to life
- Manage traditional media planning (TV, OOH, radio, print), including direct negotiation with media agencies and local vendors
- Collaborate with the in-house digital media team to ensure strong alignment between brand messaging and digital channel performance
- Adapt global creative and messaging to ensure cultural relevance and resonance in France and Spain
- Track campaign performance, define important metrics, and deliver actionable insights to optimize future activity
- Identify, negotiate, and manage strategic brand partnerships that enhance visibility, drive engagement, and reinforce brand positioning (e.g., sponsorships, co-branded collaborations, and experiential partnerships)
- Work closely with PR, Creative, Performance Marketing, Product, and Commercial teams to ensure consistency and alignment across all consumer touchpoints
- Lead the local Sr. Specialist, Social Media to integrate local insights into content creation for enhanced brand messaging in France and Spain
- Manage relationships with media agencies in France and Spain, and liaise with the Creative team on coordination with creative agencies and production partners
Our take
KAYAK is a travel agency and metasearch engine owned and operated by Booking Holdings. KAYAK processes over 6 billion queries across its platforms each year for travel information - as one of the world’s leading travel search engines, KAYAK searches other sites to show travellers the information they need to find the right flights, hotels, rental cars and vacation packages. It offers a variety of tools and features such as KAYAK trips, explore, and price forecast.
There’s been speculation over the years about online travel companies getting into the hotel business and KAYAK is no exception. The company is expanding its hospitality offerings beyond its traditional hotel referral and booking services but despite speculation through the 2020s, has stopped short of opening hotels under its own brand, preferring to partner with preexisting companies on their hotel tech.
Since being acquired by Booking Holdings, the global leader in online travel, in 2013, KAYAK has continued to expand and innovate, enhancing the travel experience for users all around the world. And now KAYAK manages a portfolio of metasearch brands including SWOODOO, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. With the aim to make it easier for everyone to experience the world - it now operates sites in more than 70 countries and territories.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Company benefits
- Work flexibly: Our global flexible work policy lets our teams decide if they head into one of our offices or work from anywhere else
- Team-wide time off: Most of our team disconnects at the same time each year to recharge and reconnect
- Global volunteer week: Take VTO (Volunteer Time Off) to support the organizations and charitable efforts you believe in
- Wellness: We take care of each other - providing opportunities and spaces to live that work-life balance
- Resource groups: Our five ERGs are employee-led groups for underrepresented communities and their allies
- Career growth: We provide opportunities for our team to develop their skills – or learn new ones – on their own terms
Company HQ
South End, Stamford, CT
Leadership
Steve Hafner
(Co-Founder & CEO)Previously Board Member of Trulia, Blade and SeatGeek and currently an Executive at OpenTable.
Salary benchmarks
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