Regional Marketing Director, Workiva

• Bachelor's degree or equivalent relevant career experience
• 10+ years of marketing experience with a focus on regional and field/demand generation marketing
• Field/demand generation marketing in Canada
• Up to 40% for internal meetings, onsite events, and customer/partner meetings
• Reliable internet access for any period of time working remotely, not in a Workiva office

Desirable

• The Regional Marketing Director, Canada will deploy and optimize demand generation marketing programs across the region to drive revenue growth
• This role will collaborate with marketing, Canada sales, partner, and customer success teams to execute strategic go-to-market (GTM) plans, focusing on new logo acquisition and customer expansion across the region
• The role will monitor and analyze programs performance, providing insights and optimization recommendations to Marketing and Sales leadership
• This role is a versatile and resourceful strategic thinker capable of laying the foundation and seeing projects through to completion
• You bring a strong focus on account-based marketing (ABM) programs, with the ability to develop and execute strategies to support account-based selling, plus ensure that existing accounts are positioned for further growth
• Considering the regional focus, business-level fluency in English and French Canadian is preferred
• Own strategic vision, planning, and execution of regional marketing plans that create new opportunities, build executive relationships, and impact revenue growth
• Deliver cohesive regional marketing programs that include events (online and offline), paid media, social media, partner co-marketing, and more by collaborating closely with key stakeholders to customize and deploy the Canada GTM strategy that drives regional expansion
• Regularly communicate and gain buy-in from various key stakeholders to build a comprehensive marketing program roadmap for Canada
• Collaborate closely with the Partner team to build joint marketing strategies that support the goals of individual partnerships and execute them in-region with and through our partners
• Develop a clear understanding of the partner program and the nuances in working with tiered partners
• Work closely with the sales and inside sales teams to deliver customized pipeline generation programs
• Build a strategy for experiential marketing in Canada
• Manage execution of pipeline-generating virtual and in-person field events, such as roundtables, meetups, workshops, and executive dinners, ensuring successful completion within tight deadlines
• Identify opportunities to incorporate global brand and demand programs and drive scalability in regional demand generation efforts
• Track and manage the regional marketing budget, developing ROI and performance measurements for demand generation programs, reporting results to leadership, and making recommendations for improvement
• Create, execute, and monitor a comprehensive follow-up strategy for each campaign, taking a strategic, hands-on approach to lead, opportunity, and audience nurturing
• This role will also build a “no lead left behind” framework and manage the entire lifecycle marketing program, end-to-end
• Travel to select regions to provide onsite support for events as needed