Senior Public Relations Specialist, Expedia Group
US, Expedia
$82.5-115.5k
Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
More information about location
3 days a week in office
Online travel shopping company
Job no longer available
Online travel shopping company
1001+ employees
Job no longer available
$82.5-115.5k
Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
More information about location
3 days a week in office
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- Looking to join a dynamic team of communications professionals? If you are hungry to drive best-in-class storytelling for one of the most loved consumer travel brands in the world, this is the job for you
- Proven 2-5 years' experience in PR, media relations or a communications role in a consumer agency and/or in-house environment
- Proven record of working across different stakeholders and cross-functional teams such as marketing, social media and creative teams
- You are action-driven and like to get things done, can analyze and use insights to inform decisions, provide clarity back to the business and take ownership of outcomes
- Ability to manage changing requirements as well as having outstanding project management and organizational skills
- Excellent written and verbal communication skills
- Ability to synthesize data into logical conclusions and recommendations to uncover unique storytelling opportunities for Expedia
- Strong experience in media relations possessing excellent understanding of media landscape, and key consumer media contacts across print, online and broadcast media outlets
- Exceptional teambuilding and interpersonal skills – including the ability to represent Expedia Group at the highest levels internally and externally
- Ability to think creatively and adapt quickly to match the travel landscape
- Able to handle fast-paced environments, with quick-turn timelines
- Demonstrated experience in highly matrixed and/or global organizations a plus
- Consumer product and/or travel industry experience preferred
- Issues/crisis management experience is a plus
- Fluent Spanish and English speaker a plus
What the job involves
- End Date: April 27, 2025
- As a Senior Public Relations Specialist for Expedia in the U.S. , you will be tasked with supporting creative, highly engaging PR activities that resonate strongly with travelers and top tier consumer media
- You will work closely with stakeholders within the company to protect and promote the Expedia brand narrative in the U.S. and build brand love among target audiences
- In this role, you will possess a strong understanding of the consumer and travel media landscape
- You will have a keen eye for developing stories and initiatives which will break through the noise and cement Expedia as the world’s most-loved travel brand
- Reporting to the Director of Global PR for Expedia (based in Austin, Texas) and work closely with the global Communications and Marketing teams
- Working with global PR colleagues, develop strategic story angles and PR initiatives that will result in standout coverage for Expedia in the U.S., including campaign ideation, project management and development of press materials
- Support integrated communications plans, working across marketing, social media, creative and B2B teams to align PR efforts with broader business objectives
- Work closely with the U.S. Media Relations team on activities across earned channels within PR’s remit, including responding to incoming press inquiries, planning and execution of press trips and media events and maintaining PR editorial/activity calendars for Expedia U.S
- Proactively identify opportunities to drive brand love for Expedia through earned media and storytelling, using and analyzing data and insights to inform storytelling and support business initiatives
- Develop talking points for press interviews for brand spokespeople
- Responsible for monitoring industry and competitor media coverage, staying up to date with travel trends and making recommendations to keep Expedia top-of-mind
- Support operational needs, including vendor and agency management, development of coverage and status reports and budget tracking
- Opportunity to manage global tentpole PR campaigns, including liaising with PR colleagues in different countries, managing deadlines, creating global templates and processes and coordinating regular team communications
- Use data and insights to inform storytelling to support business initiatives
- Manage coverage reports, drafting status updates and providing business event progress and reports as they occur
- Manage project/campaign timelines, developing workbacks and monitoring budgets
- With the global crisis team, manage reactive PR issues that influence perceptions of the Expedia brand
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- 401K Plan
- Health Insurance
- Dental Insurance
- Flexible Spending Account (FSA)
- Vision Insurance
- Health Savings Account (HSA)
- Life Insurance
Company HQ
Interbay, Seattle, WA
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 27 more jobs at Expedia Group