Director of Performance Marketing, Rula

• 10+ years of related professional experience
• 8+ years experience owning in-house DTC performance marketing programs in a sophisticated or growth environment with $50M+ annual budgets across 3+ material channels (core channels - paid search, paid social, affiliates)
• 5+ years managing people with at least 2+ years managing a team of 3+
• Demonstrated track record of experience driving material growth in user acquisition from paid media DTC channels
• Demonstrated track record launching and scaling new user acquisition channels / programs in D2C paid marketing
• Expert using different marketing measurement approaches - marketing mix modeling, multi touch attribution, incrementality testing

Desirable

• We are looking for a Director of Performance Marketing that will lead the paid media and performance marketing strategy across the full DTC funnel for patient marketing, driving scalable growth with strong ROI discipline across a nine-figure budget
• You will build and lead a high-performing team, manage agency partners, and oversee performance and brand paid media programs
• Partnering closely with analytics, you’ll implement modern measurement and experimentation frameworks, including MMM, attribution, and incrementality testing, to inform decisions and unlock growth
• You’ll plan, forecast, and report on channel performance, scale patient starts efficiently, and continuously test creative, targeting, bidding, and new channels
• This role collaborates closely with brand, product, engineering, and finance teams to ensure on-brand creative, a strong martech foundation, and disciplined investment planning