Senior Director of B2B Marketing & Demand Generation, Tillster
$150-190k
+ Equity
No Visa Sponsorship
Ordering & customer engagement solutions for restaurants
Job no longer available
Ordering & customer engagement solutions for restaurants
201-500 employees
Job no longer available
$150-190k
+ Equity
No Visa Sponsorship
201-500 employees
Company mission
To empower restaurants and consumers to engage and transact anywhere, anytime, and from any device - one consumer at a time, one order at a time, billions of times over.
Role
Who you are
- As a member of Tillster, you will embody our core values:
- Put Customers First: Prioritize the needs and satisfaction of our customers in all decisions and actions appropriate to Tillster’s stage of development, resources, and stated goals
- Collaborate: Work together effectively, leveraging diverse perspectives to achieve common goals
- Innovate: Embrace creativity and pursue new ideas to drive progress and improvement
- Operate from Data: Use strong critical thinking skills to make informed decisions based on accurate and relevant data
- Drive Results: Focus on achieving tangible outcomes and delivering high performance
- Own It: Take responsibility for your actions and the success of your work
- Be Passionate and Have Fun: Bring enthusiasm to your work and enjoy the journey
What the job involves
- As the Vice President, B2B Marketing & Demand Generation at Tillster, you will serve as the strategic leader spearheading the development and implementation of our B2B strategy with a focus on demand generation strategy
- Strategy, Design, Execution, and Measurement:
- Create programs that highlight Tillster and its core positioning, but which also align against competitive landscape
- Identify key customer groups and develop strategies appropriate to their roles in the buying process
- In conjunction with leadership, develop key KPIs, with a focus on continuous improvement
- Oversee the execution of demand generation campaigns for Tillster, ensuring precision and consistency across all materials and communications
- Own the demand generation strategy for Tillster customers. Creating pipeline generation campaigns to drive new business wins, and cross-sell opportunities. Develop campaigns with a laser focus on ROI outcomes
- Marketing Systems and Process Expertise:
- Evaluate and put into practice the best use case for marketing automation, CRM platforms, and other relevant technologies to optimize and streamline demand generation processes specific to Tillster's offerings
- Implement and enhance marketing systems for efficient demand generation, lead generation, scoring, and nurturing tailored to the unique needs of targeted verticals and audiences
- Enterprise Quick-Service Restaurant Market Penetration:
- Quick-Service Restaurant or Hospitality experience would be valuable, but not required
- Collaborate with product, sales, and leadership to articulate compelling value propositions for Tillster's commerce platform solutions
- Manage strategy for events, tradeshows, sponsorships, webinars, and client summits
- Oversee content development to position Tillster as a leader in the marketplace. Content will include white papers, case studies, videos, marketing collateral, etc
- Sales Development Strategy:
- Drive the Tillster sales development team to align demand generation efforts with sales priorities in the dynamic landscape of QSR commerce platforms
- Establish and maintain strong communication channels between demand generation and Tillster sales teams to facilitate efficient lead handoff and conversion
- Work with sales team for key training pieces that supplement the demand generation activities
- Public Relations (PR) Management:
- Oversee Tillster's PR activities, ensuring strategic alignment with overall demand generation objectives and brand, product messaging
- Develop and nurture relationships with media outlets, and key stakeholders to enhance Tillster's visibility and reputation
- Oversee PR agency relationship to execute effective PR campaigns that align with demand generation efforts
Our take
Tillster offers a digital ordering and engagement solution tailored to restaurants, allowing them to boost revenue, streamline operations, and enrich customer interactions. The company's "Digital Dish" launch further expands its offerings, providing restaurant brands and professionals with a platform to explore essential topics such as digital ordering, operational efficiency, loyalty programs, and technology trends.
Through its blend of original research, executive perspectives, and industry analysis, Tillster equips brands with actionable insights and proven strategies to navigate the dynamic restaurant landscape, ushering in a new era of dining experiences. Serving over 100 global and regional brands, including Burger King, Jollibee, and Baskin-Robbins, Tillster is a trusted partner in driving success in the industry.
Beyond providing solutions, Tillster fosters a collaborative community of industry leaders, facilitating the exchange of ideas and insights. With a commitment to empowering restaurants to overcome challenges, embrace technology, and achieve greater profitability, Tillster remains at the forefront of innovation in the evolving dining landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2010
$14.5m
EARLY VC
Sep 2004
$12.5m
SERIES C
Total funding: $33.8m
Company benefits
- Health and retirement benefits
- Flexible work schedules
- Generous PTO
- Access to digital learning management platforms, mentoring, and other development opportunities
- Events, activities, and perks that support and engage our teams
Company HQ
Sawtelle, Los Angeles, CA
Leadership
Paul Sidlo
(Founder & Director)Graduated from Ohio State University with a BA in Communications. Previous Founder and Executive Creative Director at REZN8, and CMO at XNRGI.
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