Director of Product Marketing, Observe.AI
Plus equity
Office located in Redwood Shores, CA
Contact center software
Job no longer available
Contact center software
201-500 employees
Job no longer available
Plus equity
Office located in Redwood Shores, CA
201-500 employees
Company mission
To enable brands to enhance their customer experience, with the power of contact center AI.
Role
Who you are
- Strong analytical skills with experience in data driven marketing
- Experience with product launch and GTM strategies
- Strong understanding of SaaS business models and B2B technology market
- Contact center AI experience is a plus
- Strong project management and organization skills
- Proven ability to create differentiated positioning, messaging, and customer facing content
What the job involves
- Product Messaging and Positioning: Understand our customers, market trends, and the competitive landscape to develop differentiated positioning, messaging, and value proposition within the contact center and gen AI space
- Go-to-Market Strategy: Work cross functionally on strategic planning and execution of our go-to-market (GTM) initiatives to drive product adoption, customer engagement, and revenue growth with our customer facing teams
- Sales Enablement: Collaborate with sales and customer success teams to create compelling sales tools and collateral (product demos, presentations, brochures, videos) that effectively communicate our product features and benefits
- Product Launches: Work alongside the product management team to plan and execute product launches and coordinate with various GTM teams to ensure successful enablement, implementations, and customer adoption
- Customer Insights: Conduct customer and market research to gain insights into customer needs and feedback, and use these insights to inform and guide marketing strategies
- Reports to the VP of product marketing
Our take
Being stuck on the phone to customer service can be time-consuming and frustrating. Observe.AI aims to improve the experience with its Intelligent Workforce Platform. This transforms contact centres through AI by automating tasks and form-filling, helping people find more information more quickly.
Unconventionally, the company gained its footing by going directly to the call centres themselves, rather than to the businesses they serve, providing valued call-optimisation tools to improve operatives' performance. It also provides an analysis engine for cross-channel customer interactions, enabling users to find new revenue opportunities, employ effective coaching, and improve quality assurance.
Observe.AI has raised huge amounts of funding, demonstrating the high levels of confidence in its market position and performance. A major technological and commercial partnership with Zoom, alongside the growing trend in businesses prioritising customer interactions, bodes well for the company's future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Apr 2022
$125m
SERIES C
Sep 2020
$54m
SERIES B
Total funding: $223.4m
Company benefits
- Excellent medical, dental, and vision insurance options
- Flexible PTO
- Generous holiday (federal and wellness) recognition and parental leave policies
- 401K plan to save for your future
- Remote benefits including a daily meal stipend, WFH stipend, mobile & internet stipend to set you up for success in this remote environment
- Learning & Development fund to support you in your continuing education journey and professional development
- Fun events to build culture across the organization
Company HQ
Redwood Shores, Redwood City, CA
Leadership
Swapnil Jain
(Co-Founder & CEO)Previously completed an internship in Software Engineering at Google and worked at Twitter for 3 years, first as Senior Software Engineer and then as Technical Team Lead.
Salary benchmarks
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