Channel Marketing Specialist, Sophos
Cybersecurity-as-a-Service
Posted today
Cybersecurity-as-a-Service
1001+ employees
Posted today
1001+ employees
Company mission
To develop powerful and intuitive products and services that provide the world's most effective cybersecurity for organizations of any size.
Role
Who you are
- We are looking for an ambitious Channel Marketing Manager (m/f/d) responsible for developing, implementing, and measuring marketing activities in the assigned region
- The position requires residency in Germany, a valid work permit, fluent German (C1) in spoken and written form, and good English skills (B2)
- Strong relationship-building and teamwork skills
- Excellent communication abilities
- Fluent in German (C1) and proficient in English (B2)
- Proficiency in MS Office applications
- Experience in planning and executing marketing initiatives
- Project management and coordination skills
- Experience working with external service providers and agencies
- At least first experience in channel marketing, distribution preferred
- Willingness to travel within the assigned region for events, meetings, and training sessions
- Occasional overseas travel for internal marketing or partner conferences
- Flexibility to work outside standard business hours for events when required
- Strategic Collaboration – Work with EMEA Marketing to share insights, best practices, and ensure alignment with company-wide marketing objectives
What the job involves
- The goal of this role is to drive indirect sales growth through Sophos distributors and resellers, ensuring annual sales targets are met
- Joint Marketing Initiatives – Plan, promote, and execute marketing programs with Sophos distributors, selected partners and the internal sales team according to global OKRs and local targets
- Demand Generation Initiatives – Set goals, track performance, and optimize New Customer Demand Gen initiatives in collaboration with partners and internal teams, based on the global OKRs
- Sales Team Enablement – Train sales teams on Demand Gen strategies and work closely with SDRs for lead follow-up and performance tracking
- Partner Portal & Incentive Management – Plan, organize and optimize regional partner portals, programs, and incentive structures
- Marketing Campaign Coordination – Align and localize marketing campaigns for partner and distributors with global teams, ensuring effective implementation and success tracking
- Event Planning & Execution – Organize and attend industry events, fairs, conferences, and Sophos-driven events for partners
- Development Program – Plan and coordinate regional webinar and enablement initiatives to engage and educate partners and prospect partners
- Budget & Performance Reporting – Provide quarterly reports on channel marketing expenditures and measure success metrics and coordinate, organize the dedicated budget
Our take
Due to the fast-evolving nature of cybercrime, companies can struggle to keep their security up-to-date and resilient. Sophos provides managed cybersecurity services to identify and resolve cyberthreats within all sizes of organisations, combining cutting edge cybersecurity tech with expert support teams.
Leveraging AI and machine learning, Sophos' system automates the detection and blocking of over 99% of threats, meaning its analysts only have to hunt down and stop the most sophisticated attackers. As well as its Managed Detection and Response (MDR) product - which, serving over 15,000 customers, is the most-used on the market - the company also delivers Incident Response Services for those experiencing an active threat.
Sophos is not a new player in the cybersecurity space, but has demonstrated its dedication to innovation with continued product launches, updates, and acquisitions such as that of BAE spinout SOC.OS that have kept its tech at the front of the market. Alongside many of its peers, the effects of the economic climate have caused Sophos to cut staff as it focusses on achieving “the optimal balance of growth and profitability", but this recent hiccup does not take away from its position as a market leader continuously leading adaption in the space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jul 2020
$2.6m
SEED
Total funding: $2.6m
Company benefits
- Remote-first working model & hybrid options
- We encourage teams to get together in person periodically to help facilitate teamwork
- Flexible start and end times for many roles
- Leadership development program
- Access to LinkedIn Learning
- Global internal coaching program (Coach Match)
- Periodic Sophos wellness days off for all Sophos to help employees relax and recharge
- Global wellbeing program, which offers a range of wellbeing resources, including Sophos Wellbeing Webinars, Stress Management Toolkits, and Developing Resilience Courses
- Free Employee Assistance Program (EAP) for confidential advice and counseling on a wide range of work and personal issues
- Free annual subscription to the Calm app
- Paid parental leave, caregiver leave & bereavement/compassion leave available
- We host some unforgettable social experiences for our global teams including our music festival SOPH-Fest, go-karting, Sophmudder, and incredible holiday parties!
- Our annual global fitness challenge, SOPH-Fit, sees thousands of employees taking part in our virtual global race around the world
- Each quarter, we celebrate our exceptional global team by running the Sophos Values Awards, which recognizes and rewards employees who embody the Sophos values and who we are as a company
- Health care benefits available worldwide
Company values
- Simplicity: We strive to embrace design, automation, and re-engineering across our products and business operations. We aim to create instinctive next-gen products that provide IT professionals with exactly what they need to do their jobs efficiently and effectively.
- Empowerment: We support and enable people to do great work. We trust people to take ownership, to take smart risks, and to deliver results. We encourage people to take action, to seek knowledge, and to question actions inconsistent with our mission, values, or principles.
- Passion: We care intensely about our success and our impact. We maintain high standards and continuously strive to improve. We inspire others.
- Innovation: We stay at the forefront and advance the boundaries of what is possible. If we fail, we do it quickly, learn, share the lessons learned, and move forward. We always seek better approaches to what we do.
- Authenticity: We are genuine, transparent, and honest. We admit our mistakes and strive to remain self-aware. We say what we think, even if it might be difficult.
Company HQ
Abingdon, UK
Articles
Leadership
Kris Hagerman
(CEO, not founder)Former CEO of Corel Corporation, who previously served as Group President of Data Center Management at Symantec. Was also Executive VP and GM of Storage and Server Management at Veritas Software, as well as CEO and Founder of both Bigbook and Affinia.
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