Digital Growth Manager, Wunderkind
$75-90k
More information about location
Performance marketing channel
Open for applications
Performance marketing channel
501-1000 employees
Open for applications
$75-90k
More information about location
501-1000 employees
Company mission
To unleash the extraordinary power of individuality and become the world's leading behavioural marketing software.
Role
Who you are
- 3-5 years of experience in digital marketing, with a focus on growth strategies
- Strong knowledge of email marketing platforms and landing page builders (HubSpot, Marketo, or similar) and best practices
- Experience managing social media for B2B brands
- Ability to analyze data and translate insights into actionable improvements
- Strong project management and cross-functional collaboration skills
- Strong written and verbal communication skills to articulate clearly with various departments including content, digital, design, as well as contractors, and freelancers
What the job involves
- We are looking for a Digital Growth Manager to take ownership of our owned marketing channels and drive audience engagement, lead generation, and conversion optimization. This role is ideal for a data-driven marketer with expertise in email marketing, social media, website optimization, and landing page performance
- The Digital Growth Manager will be responsible for developing and executing strategies that maximize the impact of our digital channels, ensuring they work together to create a seamless, high-performing user experience
- Develop and manage the email marketing calendar, ensuring timely and relevant content distribution
- Curate content for the monthly newsletter, maintaining brand voice and audience engagement
- Implement segmentation and lead nurture programs to drive conversions
- Regularly analyze email performance metrics (open rates, CTR, conversions) and optimize campaigns accordingly
- Define and execute the social media strategy across platforms (LinkedIn, X, Youtube, Instagram, etc.)
- Work with brand and content teams to develop compelling copy and creative assets for social media posts promoting content, events, thought leadership, etc
- Launch and manage an employee advocacy program to amplify brand reach
- Monitor performance metrics, identify trends, and optimize content accordingly
- Own the creation, design, and optimization of landing pages to maximize conversions
- Collaborate with brand, content and digital teams to ensure pages align with campaign goals
- Conduct A/B testing on copy, visuals, and CTAs to improve engagement
- Identify areas for website improvements and collaborate with the web development team to implement updates
- Ensure content remains fresh and aligned with business goals
- Monitor user behavior and site performance to optimize conversion paths
Our take
Founded in 2010, a start-up initially named Bounce Exchange rebranded to Wunderkind in 2020, a textbook example of nominative determinism. On a mission to be extraordinary, this marketing technology company enables brands to connect with the public in more personalised ways.
The name indeed fits the brand, finding itself as the leading performance marketing engine of its kind, boasting an impressive client list of more than 1,000 top brands and publishers, including Uniqlo, Refinery29, and HelloFresh. Wunderkind has earned its position by permanently positioning itself ahead of the curve in regard to what audiences want, shifting its model depending on projected trends, such as the expected blossoming of text message marketing.
After its 2023 Series C round, the company is still experiencing rapid growth and is focused on further investment in product development, hiring, and ongoing market expansion. Wunderkind is clearly steering towards becoming the global leader in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-21% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2023
$76m
SERIES C
May 2018
$37m
SERIES B
Total funding: $151.9m
Company benefits
- Health: Good health is important so employees and their families are offered private medical insurance and dental cover. Employees receive a generous contribution towards long term sickness and disability. And have 24/7 access to the Employee Assistance Program.
- Life insurance cover offers a peace of mind.
- PTO: Wunderkind provides 25 days paid time off for vacation, personal reasons and sick days plus UK Public Holidays and paid company holidays.
- Parental Leave: When Wunderkinds have their own wunderkinds, they are entitled to 20 weeks primary care leave or 12 weeks secondary care leave.
- Professional coaching: Employees have the opportunity to connect with a professional coach for a totally confidential conversation about their performance, growth, relationships, company culture, whatever is on their mind.
Company HQ
World Trade Center, New York, NY
Leadership
Ryan Urban
(CEO)Previously served as CEO for eUrbanWorks. Experience as Head of Marketing for Bonobos, later sitting on the Advisory Board, as Chief Revenue Officer for BabyAge.com and Head of eCommerce for BrickHouse Security.
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