Head of Customer Marketing/CRM, Craft Gin Club

Salary not provided

Senior and Expert level

London

More information about location

2+ days a week in office (Barbican, London)

Subscription service for gin lovers

Open for applications

Subscription service for gin lovers

21-100 employees

B2CRetailMarketplaceFoodeCommerce

Open for applications

Salary not provided

Senior and Expert level

London

More information about location

2+ days a week in office (Barbican, London)

21-100 employees

B2CRetailMarketplaceFoodeCommerce

Company mission

To transform the way people discover and enjoy new gins by offering the most rewarding drinking experience in the comfort of our members’ own homes.

Job

Company

Role

Who you are

Is a real player-manager – willing to get involved from an implementational perspective, bringing an energy to what they do
Enjoys digging into data, problem-solving and finding opportunities
Loves developing a small team and leading them to deliver great work
Gets excited about shaping things from scratch
Can manage uncertainty and complexity, and form and deliver solutions
Wants to progress their career within a close-knit team and growing business environment
Likes a fun, open working environment where they can be themselves and loves a diverse caring community
Wants to dedicate themselves to delivering excellent work and seeing the results of their endeavours

What the job involves

The Head Of Customer Marketing / CRM is a key role to help achieve this
This role sits within the Sales & Marketing department, and will work closely with
Acquisition, Brand, Website, Commerce, Tech, Customer Service, and of course our Product team
Sales & Marketing is a core driver for moving our business forwards, and is responsible for a range of requirements across the business – improving our brand, forming new incentives, expanding and refining our offering, designing content, producing magazines, running adverts, acquiring new customers and nurturing our database of customers
We already have teams in place looking after Brand, Acquisition, Website and Commerce, and are now investing in our Customer Marketing team
This team will be responsible for marketing to our databases, with two key goals : to improve our subscriber retention rates; and to drive up monetisation through cross-sell, re-sell and up-sell
In a nutshell, the Head Of Customer Marketing will be our loyalty champion, responsible for giving customers the best possible user journeys as they onboard, getting them what they need once signed up, all to drive up our commercial performance
Reporting into the CSMO, this role will be a key leader within the Sales & Marketing
Team, helping guide the overall department with specific authority and
Accountability for the Customer Marketing function within it
Whilst the Marketing team is well established, the Customer Marketing team is relatively underserviced for the size and maturity of the business – we are in the process of migrating to a new CRM provider (Klaviyo), and a lot of foundational work will need to be done to set things up properly to scale out marketing programmes
This role will best suit someone with a more technical and analytical approach to CRM marketing - we need someone who can build automations and journeys from triggering events, create and send broadcast emails campaigns, and analyse what is working and what to do next
We have in-house and agency support for creative production, so the person does not need to be a designer, but a firm grasp of copywriting would be an advantage
Audit – reviewing everything we currently have set up across the current data systems we use and benchmarking current performance
Strategy – identifying a direction we need to head in, and giving a clear actionable roadmap of what we need to do and when
Infrastructure – identifying and onboarding systems and tools if needed Planning – getting colleagues and sister teams lined up with a strong degree of project management to start a production plan
Campaign management – owning proactive campaigns, reactive campaigns, and journey management of our various customer types
Analysis – monitoring performance and tracking KPIs across email and SMS (and beyond as our offering changes) ensuring targets are met
Team leadership – leading, directing, coaching and mentoring a Customer Marketing team
Stakeholder management – working closely with teams around the business, ensuring a collaborative approach to driving results

Salary benchmarks

Our take

Craft Gin Club is a unique subscription service that brings a curated selection of craft gins straight to its members' doorsteps, alongside carefully chosen tonics and garnishes to complement each gin of the month.

With few competitors in the UK matching its subscription numbers, Craft Gin Club has found a winning formula. And early backing from Dragon's Den has helped propel its growth, and the company has continued to thrive through crowdfunding rounds and a loyal, passionate client base.

Beyond being a gin delivery service, Craft Gin Club acts as a vital marketing platform for emerging distilleries, helping them, connect with a wider audience. Its commitment to the world of gin is evident in its magazine, which is packed with news, guides, and features, making it a standout in the competitive beverage space.