Growth Marketing Manager, Plex
Paid Media & Analytics
$98-120k
+ Stock options
More information about location
Movie & TV streaming platform
Posted today
Movie & TV streaming platform
101-200 employees
Posted today
$98-120k
+ Stock options
More information about location
101-200 employees
Company mission
Plex is on a mission to create a global community for streaming content that people can depend on to easily discover, experience, and share all of the entertainment that matters to them.
Role
Who you are
- 3–5 years of experience in growth or performance marketing, ideally within a streaming or digital entertainment environment
- Hands-on experience managing multi-channel paid campaigns with a track record of delivering results
- Strong analytical mindset — comfortable interpreting large datasets, building performance models, and using tools like Looker, Tableau, or Google Sheets
- Familiarity with mobile measurement platforms (MMPs) like Kochava, Adjust, or AppsFlyer
- Passion for media, tech, and building data-informed strategies
- You are kind, humble, helpful and enjoy getting stuff done
- You are intrinsically motivated, able to manage your time, and enjoy working with a distributed team across the globe
- You believe in asking for help and helping others when they ask, never throwing a problem over the wall
- You are hungry to have an impact, continuously working to improve our product, process and push the team to be its best
What the job involves
- We’re looking for a Growth Marketing Manager – Paid Media & Analytics to support the strategy and execution of our paid media campaigns across digital, mobile, and CTV channels
- This role will be central to acquiring and retaining users through efficient performance marketing tactics and robust data analysis
- You'll work cross-functionally with channel leads, creative teams, analytics, product marketing, and external media agencies to launch and scale high-performing campaigns that drive measurable growth
- Plan, launch, and analyze paid acquisition campaigns across key channels: Google UAC, Social, programmatic (Nexxen, The Trade Desk), and CTV
- Serve as the operational lead with our media agencies and direct partners, managing timelines, creative trafficking, budgets, and performance check-ins
- Lead the partnership with data science to set up and QA campaign tracking a cross platforms, ensuring accurate attribution through Kochava and BigQuery
- Build weekly and monthly performance dashboards using Looker or Google Sheets
- Support testing initiatives across creative, audience, and placements, to improve ROAS and reduce CAC
- Collaborate with lifecycle, product, and creative teams to align campaigns with in-app engagement and content promotion strategies
- Coordinate A/B experiments with the in-product Growth Cycle team (e.g., retargeting users based on new in-app behaviors)
- Support the broader marketing team when needed with performance reporting, campaign insights, and data storytelling across paid, lifecycle, and organic efforts
- Also, please note, though we largely work asynchronously, as it relates to meetings, those generally occur between UTC 1600 to UTC 1900
Our take
As well as offering its own deep library of movies, series, and live TV channels, Plex has recently stepped up its product by turning into a single interface for all paid subscription services. If a user subscribes to Netflix, Apple TV, and Amazon Fire for example, they can search and access all these in one place.
Given the competition in the subscription streaming services market, as well as the common user pain points such as time waste while searching, this so-called “Discover” feature is seeing the company’s popularity soar.
Plex has been profitable since 2014, five years after the company’s launch, but after the last funding injection led by existing investor Intercap, the aim is now to scale at large. Indeed, it’s this funding which led to the roll out of its all-streaming-in-one interface.
The fact that Plex is the first streaming company to do this serves as quite an advantage, as it may not be long until others follow suit. The rollout hasn’t been without its complaints about user experience however, but if the company can smooth out these issues as it scales, a period of significant growth could be around the corner.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
49% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2024
$40m
SERIES C
Feb 2022
$20m
LATE VC
Total funding: $86m
Company benefits
- Monthly wellness stipend
- Flexible paid time off
- Paid parental leave
- Hardware stipend
- Flextime, work from anywhere
- Comprehensive health insurance (medical/dental/vision) (US employees)
- Stock options
- 401k (US employees)
- Plex for the Planet community service opportunities
Company HQ
Los Gatos, CA
Leadership
Elan Feingold
(CTO)Co-founded Plex in 2009 after spells as Director of Engineering at Nx Networks, Engineering Manager at Aravox Technologies, and VP of Technology at MusicStream.
Scott Olechowski
(CPO)Was a co-founding advisor at plex before becoming Chief Product Officer in 2013. Served as a Manager of Business Development at both Cisco and PostX prior to this.
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