Senior Marketing Manager, Handshake
Executive Events and ABM
$140-175k
+ Equity
College career network and job board
Be an early applicant
College career network and job board
501-1000 employees
Be an early applicant
$140-175k
+ Equity
501-1000 employees
Company mission
To democratize access to opportunity and ensure any student can build a great career no matter who they know, where they live or what school they attend.
Role
Who you are
- You will have a keen sense of the engagement channels and tactics that will resonate for 1:1 and 1:few ABM programs and our executive audiences
- You will think with both a short-term mindset to ensure high standards for upcoming execution while also setting the vision for and designing the right long-term strategy
- The ideal candidate will be a collaborative, results driven leader who can balance big-picture planning with tactical program management and has experience with field marketing, customer marketing, and integrated campaigns
- 7+ years of demonstrated success managing field marketing and AMB programs, of which 3+ years experience producing executive events and ABM strategies in a high-growth startup or scaled software company
- Demonstrated experience partnering with a fast-paced Sales team in a highly cross functional organization
- Proven track record of driving from idea to desired outcome
- Ability to leverage strategic vision to inform priorities and manage multiple projects simultaneously with strong attention to detail
- Experience presenting strategies and content to senior leadership with proven ability to influence
- Strong presentation and written communication skills
- Experience with Salesforce, Marketo, gifting platforms and ABM platforms like 6Sense or DemandBase
What the job involves
- Handshake is hiring a Sr Marketing Manager, Executive Programs and ABM, reporting to the Sr Director of Revenue Marketing
- In this role you will develop and lead our program strategy focusing on executives and target accounts within our enterprise and customer sales segments
- In partnership with our Sales and customer-facing teams, develop and execute executive field marketing and 1:1 and 1:few ABM programs within our enterprise segment that drive target account engagement and contribute to quarterly and annual pipeline goals
- You’ll build playbooks that create memorable, engaging experiences and programming that lead to new business revenue and expansion opportunities at the world’s largest employers – like Amazon, Disney, Nike, Procter & Gamble, the US Intelligence Agency, and more
- Own building a hosted and third party event roadmap to drive awareness, engagement and conversion with executives across our target accounts
- Project manage content development for executive events, including agenda development, speaker recruitment, and program management
- Work with customer marketing to identify executive champions/spokespeople and feature them in our events, thought leadership and ABM plays
- Work with Marketing Operations to deploy ABM technology such as 6Sense, website personalization, Salesforce, Marketo and Outreach to create cohesive, integrated ABM campaigns and analyze their performance
- Monitor and report on campaign performance with granular tracking across relevant channel KPIs with a focus on ABM and pipeline metrics
Our take
The three founders of Handshake established their company in an attempt to eliminate inequality and make the student hiring landscape fairer. The Handshake platform acts as a LinkedIn for college students, pairing students from every walk of life with more than 650K employers, including the entire Fortune 500, which includes Google and Nike.
The graduate recruitment platform is open to any student with a valid @.edu email address, with more than 12 million active users from thousands of colleges and universities. With a student-first philosophy, the company generates revenue from both universities and employers rather than students.
Valued at $3.5B, Handshake has gained traction in a competitive market, although it has strong competition from recruiting giants LinkedIn and Indeed. It stands out, however, by helping students build new relationships and skills, rather than simply making connections to people they already know.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jan 2022
$200m
SERIES F
May 2021
$80m
SERIES E
Total funding: $434m
Company benefits
- 💰Equity and ownership in a fast-growing company
- 🍼16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents
- 💝Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support
- 💻Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home
- 📚Generous learning & development opportunities and an annual $2,000/£1,500 stipend for you to grow your skills and career
- 🏦401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year
- 🏝 All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Summer and Winter #ShakeBreak, two one-week periods of Collective Time Off
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Garrett Lord
(Co-Founder & CEO)Majored in Computer Science at Michigan Technological University. Interned at Palantir Technologies before co-founding Handshake in 2012.
Ben Christensen
(Co-Founder)Graduated from Michigan Technological University with a degree in Computer Networking & Systems Administration. Interned at Target and worked as a Developer at Up and Running Software. Was part of Arbor Networks' ASERT Security Research team.
Scott Ringwelski
(Co-Founder)Attained a degree in Computer Software Engineering from Michigan Technological University. Co-founded Handshake in 2012.
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