Lifecycle Marketing Manager, Borrowell
More information about location
Credit scoring, reporting, and financial education service
Be an early applicant
Credit scoring, reporting, and financial education service
101-200 employees
Be an early applicant
More information about location
101-200 employees
Company mission
To make financial prosperity possible for everyone by providing access to credit education, innovative digital tools, and personalized experiences.
Role
Who you are
- 3+ years experience in email management/testing, deployment, user segmentation, data analytics, and reporting
- Strong background in content personalization via dynamic scripting
- Experience working with Salesforce Marketing Cloud, Braze, & CDPs (Blueshift, Hightouch, mParticle, etc.)
- Prior experience in designing, delivering and managing a series of campaigns & email automations/ journeys
- Data & results driven. Comfortable with designing data logic to trigger journeys/ emails and also working with data to understand results and drive recommendations. We love data funnels here!
- Experience with Looker, Tableau or other data visualization tools
- Test-savvy. Experience in running A/B and multivariate tests on content, design, and segmentation to optimize top-of-funnel performance
- Proven success in working with cross-functional teams including the ability to communicate ideas, collaborate on execution and report on results
Desirable
- Basic understanding of SQL for audience segmentation
- Experience working in a fast paced, high output, scale-up environment
- HTML/CSS language is an asset
- French is also an asset
What the job involves
- As a Lifecycle Marketing Manager, you will be playing a critical role in designing & delivering performance marketing tactics and conversion funnel optimization for our financial product marketplace (credit cards, bank accounts, etc.)
- In this role, you will leverage data, model insights and experimentation to connect our 3+ million members to products that suit their interests and financial profiles through a mix of emails, push notifications and in-app content placements
- Lead the strategy and execution of Borrowell’s omni-channel performance marketing strategy for our financial product marketplace
- This includes audience segmentation, contact strategy management, conversion funnel optimization, end-to-end execution & reporting
- Run experiments (at both the campaign and strategy level) to help test drive new approaches, content and drive ongoing optimization
- Design and implement retargeting, cross-sell and down-sell campaigns to nurture intent and optimize conversion funnels
- Act as a thought leader in lifecycle marketing, influencing strategies for Borrowell’s overarching product & lifecycle vision by collaborating with the broader Lifecycle Marketing team, Product, Design, Engineering and Data Science teams
Application process
- Please note that due to the sensitive nature of the work we do, clearing a credit and criminal record check is a condition of employment
Our take
The world of personal finance has always been difficult to navigate, but the enormous range of digital Fintech products and services available these days has made it more challenging. There are hundreds of businesses providing loans, credit cards, mortgages, insurance, and banking services, and it is difficult to know which ones to choose without education and a credit check.
Borrowell provides a free credit scoring and financial education service, providing Canadians with a free weekly credit score and helping them to choose appropriate financial services. This is achieved through offering free tips and financial education content before recommending relevant companies, helping users to find the financial tools they need whilst connecting fintech companies with new customers.
The oversaturation of companies in the fintech industry makes finding the right financial tools overwhelming, and therefore Borrowell’s approach of advising users on finding the right services is a smart one. By offering the credit checking and product recommendation service for free, the company encourages Canadian citizens to be smart with their money whilst helping companies acquire new customers.
Steph
Company Specialist at Welcome to the Jungle
Insights
-27% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2021
$18.1m
LATE VC
Jun 2019
$14.9m
SERIES B
Total funding: $95.4m
Company benefits
- The Opportunity - join and have a major impact at a growing company that is helping make financial stability possible for everybody
- Comprehensive Health Benefits - medical, dental, vision, and paramedical health benefits for you and your family
- Additional Health Benefits - virtual benefit offering that allows you to connect with nurses, doctors and mental health professionals
- Maternity & Parental Leave Top-up - available to new parents
- Wellness & Transit Benefit - $600 annually to spend on a gym membership, daycare, petcare, etc
- Givewell Benefit - 1 paid volunteer day a year to give back to the community
- Flexibility - flexible working hours and a flexible vacation policy
Company HQ
Financial District, Toronto, ON
Leadership
Andrew Graham
(Co-Founder & CEO)Experienced as a Senior Director of Insurance for President's Choice Financial. Currently an Advisory Board Member at McMaster University and a Board Member at Fintech Canada.
Eva Wong
(Co-Founder & COO)Experienced as a Senior Manager of Global Business Development for Maple Leaf Foods Inc. Also served as the Regional Lead for The Meeting House from 2009 to 2014.
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