$130-193k
Eligible for equity
Direct-to-consumer health supplement company
Open for applications
Direct-to-consumer health supplement company
101-200 employees
Open for applications
$130-193k
Eligible for equity
101-200 employees
To improve people's health and empower them to live their best lives by focusing on transparency and scientific evidence.
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To improve people's health and empower them to live their best lives by focusing on transparency and scientific evidence.
Some candidates hear
back within 2 weeks
5% employee growth in 12 months
Ritual sells health supplements tailored for women direct-to-consumer, with a strong focus on ingredient ethicality, traceability and transparency. Its products include multivitamins, plant based protein and Omega 3 – as well as a noteworthy prenatal vitamin, which was inspired by founder & CEO Katerina Schneider’s fruitless search for a similar product while pregnant.
The brand takes a strong position, labeling itself a team of skeptics who don’t subscribe to pseudoscience. Instead, the company conducts deep scientific research, whilst demanding more transparency in supplement ingredients – in fact, even its product capsules are clear colored. It’s a standout stance to take, going against the often over-positive wellness messages crafted by similar companies.
The health supplement industry is a crowded space in the US. Legacy providers dominate the market while conscious startups like Ritual try to appeal to equally conscious consumers. Ritual’s future success will depend largely on increasing its already strong brand awareness, as indicated by a huge social media following, and further product launches, an approach it’s admittedly well-funded for.
Kirsty
Company Specialist at Welcome to the Jungle
Feb 2019
$25m
SERIES B
Aug 2017
$10.5m
SERIES A
This company has top investors
Katerina Schneider
(CEO)Having studied at Brown University, they worked for Lehman Brothers until 2008, when they joined Fox Interactive Media for 2 years. They spent a combined 4 years at Universal Music Group and Atom Factory before founding Ritual in June 2015.