Product Marketing Manager, ONE
Lending
$150-180k
+ Equity
All-in-one financial platform
Open for applications
All-in-one financial platform
1001+ employees
Open for applications
$150-180k
+ Equity
1001+ employees
Company mission
To help people live healthier financial lives.
Role
Who you are
- 5-8 years of experience in product marketing, lifecycle marketing, or related fields (fintech or consumer tech preferred)
- Strong background in customer lifecycle management and experimentation (A/B testing, multivariate testing, cohort analysis)
- Experience working closely with Product, Engineering, Legal and Compliance
- Exceptional written communication skills with the ability to distill complex financial concepts into simple, compelling messages
- Analytical mindset; comfortable using data and reporting tools (e.g., Amplitude, Tableau, Databricks) to measure and optimize campaigns
- Self-starter with strong cross-functional collaboration skills, able to thrive in fast-paced, ambiguous environments
- Passion for financial inclusion and creating customer-first lending experiences
What the job involves
- As a Product Marketing Manager on the Lending team, you’ll own how we bring flexible financing solutions to market and how we communicate their value to millions of customers
- You'll shape messaging, lifecycle strategies, and go-to-market plans for our BNPL and lending products—ensuring customers understand, adopt, and engage with them seamlessly across app and point-of-sale experiences
- This is a highly cross-functional role working with Product, Engineering, Design, Legal and Compliance to drive adoption and build trust in our lending offerings
- Lead go-to-market strategy and execution for new lending and BNPL features, from positioning through launch
- Develop and scale lifecycle and transactional messaging (email, push, in-app, SMS) to drive adoption, engagement, and repayment success
- Define customer segmentation, personalization, and targeting strategies to improve conversion and repayment outcomes
- Collaborate with design and product to translate lending fundamentals, ensure customer experiences balance compliance, transparency, and ease of use
- Drive education, onboarding and engagement programs to ensure consistent communication that builds trust and drives usage
- Identify, enhance and extend lifecycle programs beyond acquisition to strengthen repayment, reengagement and retention
- Monitor and analyze performance of lifecycle programs, gather feedback, identify gaps and implement improvements
- Be the voice of the customer internally—deeply understand pain points, motivations, and behaviors to guide messaging and positioning
Application process
- Initial Interview with Talent Partner
- Technical or Hiring Manager Interview
- Team Interview
- Executive Interview
- Offer!
Our take
Traditional banking hasn't worked for millions of Americans who are underserved or priced out of the system. High fees, minimum balance requirements, and tough credit checks create barriers that keep everyday people from building financial stability. Meanwhile, fintech startups are proving there's a huge demand for simpler, more accessible financial services. But most of these apps still focus on just one or two features, forcing users to juggle multiple platforms to manage their money.
OnePay is Walmart's all-in-one financia platform bringing everything together in a single app. Launched in 2021 through a partnership with Ribbit Capital, OnePay expanded after Walmart acqwuired fintechs Even and ONE in 2022. The platform now includes buy-now-pay-later and, through a new DriveWealth partnership, stock and ETF investing. On top of this, OnePay also serves employers with a B2B financial wellness suite to improve employee stability and engagement.
OnePay is already helping millions of consumers and has earned a 4.8-star app rating. And recently it announced crypto trading for Bitcoin and Ether, further expanding its offerings. With this momentum, the platform is really positioning itself as a true one-stop financial hub.
Freddie
Company Specialist at Welcome to the Jungle
Insights
68% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2021
$40m
SERIES B
Mar 2020
$17m
SERIES A
Total funding: $66m
Company benefits
- Competitive health benefits: Medical, dental, and vision plans, pluss wellness perks.
- Flexible time off: Rest, recharge, repeat.
- Paid employee leave: Sick, personal, caregiver, bereavement, ans parental.
- 401k plan: With employer match.
- Monthly work-from-home stipend: To cover those home office expenses.
- Remote-first culture: Work anywhere in the US.
Company HQ
Civic Center, New York, NY
Leadership
Omer Ismail
(CEO)Prior to becoming OnePay's CEO in 2021, Omer spent 17 years at Goldman Sachs as a Partner.
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