Field Marketing Manager, Firsthand
Commercial GTM
$150-170k
+ Equity
3 days a week in office
AI-powered brand agents built for marketers and publishers
Be an early applicant
AI-powered brand agents built for marketers and publishers
21-100 employees
Be an early applicant
$150-170k
+ Equity
3 days a week in office
21-100 employees
Company mission
To leverage the power of AI to drive first hand connections between publishers, brands, and consumers.
Role
Who you are
- 6–10+ years of experience in field marketing, sales enablement, or similar roles within organizations focused on sales-led growth motions
- Strong experience working directly with Sales teams supporting a variety of sales motions and cycles; confident operating close to live deals and in client meetings
- Experience working at high-growth advertising or marketing technology strongly preferred
- Strong understanding of the AI landscape
- Ability to balance speed, quality, and ambiguity in a fast-moving environment
- Strong judgment, ownership mindset, and appetite for building something new
- Based in NYC
What the job involves
- Firsthand is building a new category of AI-powered brand experiences, and demand for our commercialized products is accelerating across marketers, agencies, and premium publishers
- As sales activity grows, so does the need for marketing that shows up directly in the field — enabling pitches, supporting live opportunities, and ensuring our teams are prepared to act on the right moments
- We’re hiring a Field Marketing Manager, Commercial GTM to act as marketing’s embedded partner to the sales organization
- This role sits within Marketing but is deeply GTM-oriented, focused on accelerating commercial execution opportunities, supporting pitches and events, and helping sales teams bring Firsthand’s products to market faster and more effectively
- This will be the first hire on the marketing team beyond the Head of Marketing, offering a rare opportunity to help shape how marketing operates, prioritizes, and partners with GTM teams from the ground up
- Serve as marketing’s primary partner to Sales, supporting active opportunities and helping unlock new pitch moments
- Create, customize, and verticalize sales-facing materials for marketers, agencies, and publisher partners
- Support pitches end-to-end, including prep, narrative development, and custom follow-up materials
- Own marketing support for sales-driven events, including planning, prioritization, readiness, and post-event follow-up
- Partner with Marketer Operations and Product to define and maintain bills of materials for commercialized products
- Translate product capabilities into clear, buyer-relevant narratives across industries, objectives, and stages of the customer journey
- Turn repeated sales requests into scalable, reusable marketing assets
- Act as a strong brand representative in customer meetings, partner conversations, and industry environments
- Continuously gather feedback from Sales and iterate quickly to improve materials, messaging, and processes
Our take
Until recently, brands and publishers lacked a practical means to interact in real-time, 1-1 conversations and provide content with customers both on and off their digital platforms. Firsthand is a specialized AI agent platform designed to cater to the needs of publishers and brands.
The platform offers a solution that enables publishers and brands to manage, safeguard, and utilize their data and content in direct conversational campaigns driven by tailored AI agents. This capability extends to various online channels where consumers actively seek information.
Now, with significant funding behind it, Firsthand is scaling its AI-powered brand agent after a successful pilot with select brands and publishers. Because of this, its emerging as a key player in AI-driven consumer interactions and building the infrastructure for the next wave of intelligent brand engagement.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Mar 2025
$26m
SERIES A
Total funding: $26m
Company benefits
- Flexible work model: We embrace the flexibility of hybrid work, combining the energy of in-person collaboration in New York City with the freedom of working remotely
- Benefits that meet your needs: We offer unlimited PTO, 401(k) from day 1, zero-cost medical plans, and paid parental leave, with benefits that are constantly evolving as our company grows
Company HQ
Midtown South, New York, NY
Leadership
Jonathan Heller
(Co-Founder, Co-CEO & Chairman)Previously Co-founder and CEO of Multitude.ai and FreeWheel. Also worked as Chief Product Officer for Comcast Advanced Advertising.
Michael Rubenstein
(Co-Founder, Co-CEO & Board Director)Also currently a Board Member of Vistar Media. Prior work includes Co-founding OpenStore and Founding and working as General Manager, DoubleClick Ad Exchange (AdX) Google.
Wei Wei
(Co-Founder & CTO)Previously the Co-founder and CTO for Flux, prior to that worked as VP of Engineering at FreeWheel.
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