Performance Marketing Analyst, ConsumerAffairs
AI Native
Online marketplace and advocacy organization
Be an early applicant
Online marketplace and advocacy organization
201-500 employees
Be an early applicant
201-500 employees
Company mission
To enable people to make data driven life decisions when they need it the most.
Role
Who you are
- Bachelor’s degree or equivalent combination of education and relevant experience
- 2-4 years of successful campaign management experience across Google Ads, Taboola, Facebook/Meta, TikTok (or similar platforms), with hands-on use of AI-powered tools or AI-native features to improve targeting, bidding, and creative performance — direct response, lead generation, or performance marketing experience required
- Experience in lead generation with lead-quality goals or e-commerce with LTV goals strongly preferred, including the use of predictive or AI-driven models to evaluate intent, optimize funnels, and improve long-term value
What the job involves
- The Performance Marketing Analyst is responsible for all aspects of campaign performance—including strategy, execution, management, optimization, and AI-driven analysis—to ensure campaigns generate profitable traffic and achieve company goals
- This role leverages AI-native tools and insights to enhance targeting, improve spend efficiency, and accelerate testing cycles
- The Analyst works closely with the Performance Creative team to align on data-backed creative needs, ensuring the right assets are developed for experimentation and campaign launches
- Own the creation and performance of campaigns across a variety of ad platforms (Google Ads, Taboola, Facebook/Meta, TikTok, etc.) and lines of business
- Use AI-powered tools and modeling to guide forecasting, targeting, budget allocation, and creative strategy
- Daily management of bids, spend, and resulting performance—including lead volumes, lead quality measures, revenue, margins, and other key signals surfaced by AI-driven insights
- Ongoing testing and optimization of ad creative and visitor experiences, leveraging AI to identify patterns, predict winner variants, and accelerate test cycles
- Relentlessly pursue campaign improvements regardless of performance—using both data intuition and AI-assisted opportunity discovery to proactively spot efficiency gains with the same intensity used to troubleshoot underperforming campaigns
- Serve as the thought leader for your assigned ad platforms within the organization. Stay up to date on changes in platform technology (technical setup, feedback loops, bidding strategies, AI-native features, etc.) and ensure our marketing operations evolve alongside them to drive best-in-class results
- Work closely and efficiently with teams across the organization in a remote environment, including collaboration on AI-enabled workflows that streamline coordination and decision-making
- Maintain frequent communication, tight coordination, and a culture of knowledge/data sharing with counterparts who share goals and responsibilities with this position
- Adapt to changes in seasonality, the macroeconomic environment, internal goals, and rapid shifts in AI-driven performance dynamics across channels
- Meet professional obligations through efficient work habits such as meeting deadlines, honoring schedules, coordinating resources effectively, and demonstrating respect for others
Our take
ConsumerAffairs is an online marketplace and advocacy organization that helps consumers make smart buying decisions for all of life’s biggest purchases. The rapidly growing platform serves consumers while working with brands in order to provide a comprehensive collection of market research and news to empower confident purchase decisions.
The company’s coverage is truly all-encompassing, as consumers are able to find information and reports on just about any topic they can think of. ConsumerAffairs also has a range of free newsletters available for its users to stay informed on topics from daily news, monthly senior consumer (aged 60+) based resources, and recall alerts – all delivered to their email inboxes.
It is a guarantee that all consumers will have numerous purchase decisions to make throughout their lives, and having one platform that they can access to find information and advice for all those decisions is a truly beneficial (and convenient) advantage.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Company benefits
- Comprehensive premium health, dental, and vision coverage
- Retirement plans with a company-matched 401k
- Open PTO to take time off whenever you need it
- Work anywhere or side-by-side with your team members at our Tulsa office
- Learning and development to support your professional growth
Company HQ
East Village District, Tulsa, OK
Leadership
Zac Carman
(CEO)Zac has served as the CEO of ConsumerAffairs since 2010. Prior to this, they spent nearly 5 years at Mainsail Partners as a Senior Associate and Entrepreneur in Residence. They were also a Program Manager at Hitachi GST and an Engineer at IBM.
Chang Paik
(CFO)Chang joined the ConsumerAffairs team in 2021 as CFO. Prior to this, they spent 4 years at MakeSpace as CFO and COO. They also spent 3 years at BeenVerified as CFO and 6 years at Goldman Sachs as an Associate and VP.
Adam Joffe
(CTO)Adam has been CTO at ConsumerAffairs since 2017. Prior to this, they were the COO/CTO at Dividend Solar and T-Ink Software. They also served as the CTO at Blurb and worked at PayPal as a VP of Data Management & Credit Technology.
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