Marketing Lead, Webflow
EMEA
+ Equity ownership
More information about location
No-code web design and hosting platform
Open for applications
No-code web design and hosting platform
1001+ employees
Open for applications
+ Equity ownership
More information about location
1001+ employees
Company mission
To give creative designers the tools they need to create powerful and beautiful websites, all without having to code.
Role
Who you are
- BA/BS degree or equivalent experience
- Bring 7+ years of B2B demand generation experience, ideally in SaaS or technology sectors, with proven success in EMEA markets and complex sales cycles
- Are data-driven and analytical, skilled at using CRM, marketing automation, and analytics tools (e.g., Salesforce, Marketo, Tableau, or equivalent)
- Understand B2B funnel metrics (MQL → SAO → SQO) and attribution modeling to inform decision-making
- Are actively running AI experiments and developing a fluency in AI-fueled workflows
- Excel at cross-functional collaboration and communication, working seamlessly with sales, partnerships, marketing, and operations teams
- Communicate with clarity—crafting compelling narratives and translating data into insights that resonate
- Bring a strategic mindset paired with hands-on execution—comfortable designing GTM plans and also getting deep into campaign operations
- Are results-oriented and motivated by measurable impact on pipeline and revenue
- Think globally, act regionally — adapting programs for diverse markets while maintaining brand consistency
- Thrive in a fast-paced, high-growth environment, balancing creativity with process and precision
- Fluency in French and/or German a plus
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- We’re looking for an energetic, results-oriented, and data-driven Marketing Lead, EMEA to drive qualified pipeline growth across our EMEA region
- You’ll lead regional demand generation programs that fuel awareness, engagement, and revenue, working hand-in-hand with Sales & Sales Development leadership, Partners, RevOps, Enablement, Brand, Field, and PMM teams
- Your superpower is taking global demand strategy and localizing it for the EMEA market—spearheading regional programs, optimizing the funnel, and ensuring alignment between marketing and sales to deliver measurable business impact
- This role is both strategic and hands-on: you’ll think big about the long-term regional growth plan while rolling up your sleeves to execute high-performing, data-informed programs
- Reporting to the Director, Demand Generation
- Own the EMEA Demand Strategy: Build and execute the regional demand generation strategy aligned with Webflow’s global GTM goals, focusing on driving high-quality leads, pipeline, and revenue through a combination of inbound, outbound, and field programming
- Run End-to-End Programs: Develop integrated campaigns across paid media, events, content syndication, email, and ABM channels to reach target audiences and accelerate the funnel
- Partner Cross-Functionally: Collaborate closely with EMEA Sales Leadership, Sales Development, Enablement, RevOps, and Global Marketing to ensure alignment on goals, metrics, and execution
- Optimize the Funnel: Analyze and continuously improve conversion rates throughout the funnel—from MQL to SQL to closed-won. Identify gaps, surface insights, and implement data-driven optimizations
- Localize Global Campaigns: Adapt global programs and messaging for EMEA markets, ensuring cultural and market relevance across key verticals and languages
- Measure What Matters: Monitor performance dashboards, communicate insights and impact regularly to around what’s working, what’s not, and actionable next steps, and maintain a living dashboard of KPIs tied to MQL, SQL, SAO (sales accepted opp), and revenue
- Be a Strategic Growth Partner: Contribute to the broader GTM motion, sharing insights from EMEA to influence global demand strategy and investment decisions
- Think Boldly, Execute Brilliantly: Combine creativity and analytical rigor to identify innovative demand tactics that stand out in the EMEA market
- Enterprise-Grade Execution: Ensure all programs align to enterprise-grade security, compliance, and brand guidelines; maintain polished collateral and messaging
- Experiment & Iterate: Design a rigorous test‑and‑learn roadmap with rapid A/B and multivariate tests; analyze results; iterate and scale winning experiments that improve full-funnel conversion
- Stay on the bleeding edge of Demand, Digital, and AI innovation: scanning the horizon for new tactics, platforms, and tools that can give Webflow a competitive advantage
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Application process
- If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws
Salary benchmarks
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- 100% insurance coverage
- 401K and financial planning
- Paid time off
- Annual retreat and offsites
- 10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
- Commuter benefits
- Vacation bonus
- Office setup budget
- Health and wellness stipend
- Remote work reimbursements
- Continued education coverage
- Choose your own adventure
- Webflow subscription discount
Company values
- Obsess over customer experience
- Move with heartfel urgency
- Say the hard thing with care
- Make your mark
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Vlad Magdalin
(Co-Founder & CEO)Having studied Computer Science at California Polytechnic, Vlad worked as a Web Associates Systems Engineer for 3 years before co-founding Chatterfox.com, where he spent 4 yeas. He left his Software Engineer position at Intuit in August 2012 to co-found Webflow the following month, and has been CEO since.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Bryant Chou
(Co-Founder)Previously a Senior Software Engineer at Intuit and CTO at Vungle. He was also the founding CTO at Webflow.
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