Marketing Lead, Webflow
EMEA
+ Equity ownership
More information about location
Webflow is the way to design, build, and launch powerful websites visually — without coding
Open for applications
Webflow is the way to design, build, and launch powerful websites visually — without coding
501-1000 employees
Open for applications
+ Equity ownership
More information about location
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- BA/BS degree or equivalent experience
- Bring 7+ years of B2B demand generation experience, ideally in SaaS or technology sectors, with proven success in EMEA markets and complex sales cycles
- Are data-driven and analytical, skilled at using CRM, marketing automation, and analytics tools (e.g., Salesforce, Marketo, Tableau, or equivalent)
- Understand B2B funnel metrics (MQL → SAO → SQO) and attribution modeling to inform decision-making
- Are actively running AI experiments and developing a fluency in AI-fueled workflows
- Excel at cross-functional collaboration and communication, working seamlessly with sales, partnerships, marketing, and operations teams
- Communicate with clarity—crafting compelling narratives and translating data into insights that resonate
- Bring a strategic mindset paired with hands-on execution—comfortable designing GTM plans and also getting deep into campaign operations
- Are results-oriented and motivated by measurable impact on pipeline and revenue
- Think globally, act regionally — adapting programs for diverse markets while maintaining brand consistency
- Thrive in a fast-paced, high-growth environment, balancing creativity with process and precision
- Fluency in French and/or German a plus
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- We’re looking for an energetic, results-oriented, and data-driven Marketing Lead, EMEA to drive qualified pipeline growth across our EMEA region
- You’ll lead regional demand generation programs that fuel awareness, engagement, and revenue, working hand-in-hand with Sales & Sales Development leadership, Partners, RevOps, Enablement, Brand, Field, and PMM teams
- Your superpower is taking global demand strategy and localizing it for the EMEA market—spearheading regional programs, optimizing the funnel, and ensuring alignment between marketing and sales to deliver measurable business impact
- This role is both strategic and hands-on: you’ll think big about the long-term regional growth plan while rolling up your sleeves to execute high-performing, data-informed programs
- Reporting to the Director, Demand Generation
- Own the EMEA Demand Strategy: Build and execute the regional demand generation strategy aligned with Webflow’s global GTM goals, focusing on driving high-quality leads, pipeline, and revenue through a combination of inbound, outbound, and field programming
- Run End-to-End Programs: Develop integrated campaigns across paid media, events, content syndication, email, and ABM channels to reach target audiences and accelerate the funnel
- Partner Cross-Functionally: Collaborate closely with EMEA Sales Leadership, Sales Development, Enablement, RevOps, and Global Marketing to ensure alignment on goals, metrics, and execution
- Optimize the Funnel: Analyze and continuously improve conversion rates throughout the funnel—from MQL to SQL to closed-won. Identify gaps, surface insights, and implement data-driven optimizations
- Localize Global Campaigns: Adapt global programs and messaging for EMEA markets, ensuring cultural and market relevance across key verticals and languages
- Measure What Matters: Monitor performance dashboards, communicate insights and impact regularly to around what’s working, what’s not, and actionable next steps, and maintain a living dashboard of KPIs tied to MQL, SQL, SAO (sales accepted opp), and revenue
- Be a Strategic Growth Partner: Contribute to the broader GTM motion, sharing insights from EMEA to influence global demand strategy and investment decisions
- Think Boldly, Execute Brilliantly: Combine creativity and analytical rigor to identify innovative demand tactics that stand out in the EMEA market
- Enterprise-Grade Execution: Ensure all programs align to enterprise-grade security, compliance, and brand guidelines; maintain polished collateral and messaging
- Experiment & Iterate: Design a rigorous test‑and‑learn roadmap with rapid A/B and multivariate tests; analyze results; iterate and scale winning experiments that improve full-funnel conversion
- Stay on the bleeding edge of Demand, Digital, and AI innovation: scanning the horizon for new tactics, platforms, and tools that can give Webflow a competitive advantage
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Application process
- If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws
Salary benchmarks
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- 401K and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
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