Influencer Marketing Manager, Smol
+ Employee share scheme
More information about location
Laundry detergent letterbox delivery
Be an early applicant
Laundry detergent letterbox delivery
21-100 employees
Be an early applicant
+ Employee share scheme
More information about location
21-100 employees
Company mission
Smol's mission is to provide high-quality, ethical and affordable everyday products directly to customers.
Role
Who you are
- 4+ years’ experience in influencer/creator marketing (brand or agency side)
- A track record of building measurable, creative influencer campaigns that drive growth and engagement
- Strong network and knowledge of creators across lifestyle, sustainability, parenting and culture
- Brilliant negotiation and relationship-building skills
- Experience managing six-figure influencer budgets, with deliverables split across organic and paid social media
- Analytical mindset—you’re as comfortable in spreadsheets as you are on Instagram
- A true love for culture, internet trends and social storytelling
- A team player who thrives in a fast-paced, mission-led environment
What the job involves
- We’re looking for a creative and strategic Influencer Marketing Manager to take our influencer partnerships to the next level
- You’ll lead on building brilliant, lasting relationships with creators across TikTok, Instagram, YouTube and beyond, driving brand awareness, trust and growth in a way that feels authentic to smol
- This role is not only about finding the right voices who genuinely get smol, helping us show up in culture, and creating content that cuts through in the most competitive corners of the internet, but also working as part of a team, leading an executive to showcase the ever-growing world of influencer marketing
- Owning and optimising the influencer marketing strategy, working with the marketing, growth and creative team to shape how smol shows up in social feeds through creators across both organic and paid content
- Sourcing, vetting and nurturing long-term partnerships with creators who align with smol’s values and audiences. Building a strong resource of top-performing creators
- Building and managing end-to-end influencer campaigns: from briefing and negotiation through to contract writing, content delivery, amplification and performance reporting
- Nurturing the Influencer Marketing Executive to help deliver creative content and deliverables in line with timelines, brand and budget
- Working closely with Marketing, Growth, Innovation and Creative teams to make sure influencer activity feels aligned with our wider campaigns and business strategy. Managing whitelisting and usage for wider campaigns
- Managing budget, contracts and reporting to ensure campaigns deliver strong ROI and awareness. Writing and approving contracts and briefs that align with the ASA guidelines, ensuring best practices are upheld and delivered by creators
- Keeping up to date on emerging creators, platforms, formats and trends
- Championing influencer marketing best practices across the business
Our take
Smol's business model is simple: deliver homecare products directly to the customer. In doing so, it cuts out the middle man, allowing customers to save up to 50% against traditional supermarket brands.
Not only do its products match or better the leading brands in tests, they also suit customers' desire for ethical consumption. All Smol products are ethically sourced, 100% vegan and are shipped in recyclable packaging. With its convenient, subscription-based postal plan, Smol is beginning to establish a firm customer base for the long term.
The homecare sector is not an easy one to break into and is dominated by three key players: Unilever, P&G, and RB. However, these major brands rely heavily on relationships with retailers and the high street, and by selling directly to the consumer, Smol undercuts the market by bypassing the need for big retailers. It benefitted from market disruption over the past few years due to this approach.
The key focus for Smol is to secure a strong place in the industry. If it can do this, it will likely see considerable success. Led by industry experts and with promising products, Smol has great potential and will likely see huge growth over the next few years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
May 2021
$32.7m
SERIES B
Jul 2020
$10.9m
SERIES A
Total funding: $43.6m
Company benefits
- Volunteer Leave
- Staff discount
- Flexible remote working with co-working space credits
- 25 days annual leave + bank holidays
Company HQ
Crawley, UK
Leadership
Paula Quazi
(Co-founder)A graduate from the University of Reading, Paula gained 20 years experience at Unilever before co-founding Smol.
Nick Green
(Co-founder)Previously CEO at Endource Ltd, a fashion business.
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