Senior Product Marketing Manager, Qualia
More information about location
Digital real estate closing platform and settlement software
Open for applications
Digital real estate closing platform and settlement software
501-1000 employees
Open for applications
More information about location
501-1000 employees
Company mission
To create a secure, seamless home buying experience for all.
Role
Who you are
- Minimum of 5-7 years of product marketing experience, preferable within B2B SaaS
- Proven experience in go-to-market planning, product launch execution and creating compelling content
- Exceptional verbal and written communication skills with an ability to translate concepts into clear, compelling messaging and positioning
- Demonstrated ability to work cross-functionally and influence multiple stakeholders without direct authority
- Experience managing complex projects with multiple stakeholders, with strong organizational and project management skills
- Ability to thrive in a fast-paced, dynamic environment with a collaborative, humble, and solutions-oriented mindset
- Experience with fintech and/or the title industry is a plus
- While this role is based in Austin, Texas, we're open to exploring remote possibilities for qualified candidates
What the job involves
- Qualia is looking for an experienced Senior Product Marketing Manager to lead the go-to-market strategy for two of our growing product lines, Shield and Connect.
- As a key member of the Product Marketing team, this individual will manage go-to-market initiatives, lead product/feature launches and integrated campaigns, develop messaging and positioning, support sales enablement and produce content such as product collateral, videos, and customer case studies.
- This highly collaborative role partners closely with many cross-functional teams included but not limited to Product, Sales, Marketing, and Customer Success
- Create and execute comprehensive go-to-market strategies for new product launches, feature releases and integrated marketing campaigns
- Produce compelling value propositions and messaging that differentiate our products in the market and resonate with our target audiences
- Develop high-quality content including product decks, videos, customer case studies, webinars, and more that highlights the benefits and differentiators of Shield and Connect
- Partner with sales teams to develop effective tools, training and content that empowers them to communicate the value of Shield and Connect to prospects and customers. Create and deliver presentations, sales collateral and case studies that show customer success
- Gather customer feedback to iterate on product messaging and positioning. Work closely with Customer Success to understand customer pain points and advocate for them internally
- Work closely with Product, Marketing, Sales, Customer Success and other teams to ensure alignment on messaging, campaigns and overall marketing strategy
Our take
For real estate agents, closing on a property involves a complex set of multiple transactions and endless paperwork, which can risk confusing and frustrating the buyer. The real estate industry has been slow to innovate and leverage technology to create a more streamlined experience, compared to industries such as retail.
Qualia is the first end-to-end online real estate closing platform. Its suite of products brings together homebuyers and sellers, lenders, title & escrow agents, and real estate agents onto one secure, remote platform. Since launching in 2015, over half a million real estate professionals have used Qualia for their clients.
Although fully digital real estate closings still account for only a small fraction of overall closings, the company is focused on enabling all existing participants to digitize — and eventually the entire industry. According to Qualia, it’s the only way to get enough scale to actually move the process forward.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-17% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2021
$40m
LATE VC
Dec 2020
$65m
SERIES D
Total funding: $211.6m
Company benefits
- Comprehensive health plans
- 401k program
- Commuter benefits
- Parental leave
- Flexible time off
Company HQ
The East Cut, San Francisco, CA
Leadership
Nate Baker
(Co-Founder & CEO)Previous CEO and Founder of Nebu, and Founder and Board Member of Fractal Software.
Salary benchmarks
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