Product Marketing Manager, Goodnotes
Lifecycle/CRM, 1 year FTC, Renewable/Convertible
Top-rated note-taking app
Be an early applicant
Top-rated note-taking app
201-500 employees
Be an early applicant
201-500 employees
Company mission
To create the best medium for human and AI collaboration.
Role
Who you are
- 5+ years of Product Marketing experience, ideally in a subscription or SaaS environment
- Strong analytical prowess: You are comfortable analyzing funnel metrics and experimentation results to identify optimization opportunities. You understand conversion rates at each stage, can interpret A/B test outcomes, and use data to drive strategic decisions
- Exceptional copywriting skills: You have a portfolio of user-facing content that demonstrates range (from educational to transactional) and an ability to write in a clear, brand-aligned voice
- Experience with A/B testing frameworks: You know how to design a valid experiment, define success metrics, and interpret statistical significance
What the job involves
- As the Product Marketing Manager for Lifecycle, you will own the narrative across the entire user journey—from the moment a student downloads the app to their first "Aha!" moment to their annual renewal
- You'll partner closely with our CRM and product teams to leverage our features to drive revenue
- Turning insights into narratives: You don't just write copy; you craft stories that make users understand immediately. You love taking raw data and turning it into messaging that resonates instantly with your audience
- Orchestrating high-impact launches: You thrive on the adrenaline of Go-to-Market. You’re ready to lead the charge on feature launches, coordinating with Product, Marketing, and CS to ensure our releases make waves
- Zoom in on the post-purchase journey. Drive product activation, adoption, and retention by crafting targeted campaigns for existing users in partnership with CRM team. You're excited to map out journeys that guide users from "New Install" to their first "Aha!" moment
- World-Class Copywriting: You love to write. You can distill complex product features into snappy, human, and compelling copy. You understand that a push notification needs a different tone than a renewal email, and you are obsessed with clarity and conversion
- Fuelling CRM with Product Context: You are the go-to product expert for our Lifecycle operations. You translate complex feature details into clear, compelling strategies that support CRM-led goals—ensuring that every upgrade prompt, adoption nudge, and onboarding email is grounded in a deep understanding of the product
Application process
- An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
- A role-specific call with someone from the product Marketing team to discuss your background and skillset for this role more in detail
- A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you as well as support you throughout your career at Goodnotes. This call will also include a live assessment
- A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes
- AI Literacy Interview
Salary benchmarks
Our take
Goodnotes is a digital note-taking tool for handwritten notes and (formerly) paper-based information. Thanks to its signature vector ink engine, the app delivers a precise and natural writing experience. It can read handwriting (even the worst handwriting) and allow users to search it, as well as convert it to text for easy sharing into other apps or even web pages. Goodnotes also supports importing, searching, and navigation through PDF, PowerPoint, Word, image files, and more.
The platform is available across iPhone, iPad and Mac. One of the leading note-taking solutions on the App Store (with over 14,000 positive reviews) it competes with apps like Notability and Paper by WeTransfer. Founded in Hong Kong, Goodnotes now operates across the UK and with a number of new features and acquisitions, its proving a powerhouse in digital productivity.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Focus on employee wellbeing
"Company cares about each and everyones wellbeing. A monthly budget is provided for everyone to take care of their physical and mental wellbeing. You..."
Funding (1 round)
Jun 2020
$6m
SEED
Total funding: $6m
Company benefits
- Stock options: Meaningful equity in a profitable tech-startup
- Excellent annual leave package + public holidays
- Flexible working hours and location, we're remote friendly!
- Medical insurance for you and your family
- Continuous learning: A learning and development budget or training or courses to build your skills
- Be your best self: A monthly budget for personal growth including books, language/music lessons and online courses
- Noise cancelling headphones
- Monthly wellness budget: Covering gym membership, therapy, massage and much, much more
- Amazing office space in central London and Hong Kong. Your Travel and lunch are also on us!
- Home office set up: Everything you need to create a productive workspace at home. Chairs, desks, hardware, it's covered
- Sponsored working visa with a relocation package to either of our office locations
- Annual team off-site: Get to know your colleagues
- Professional coffee equipment and freshly roasted beans in our offices
Company values
- Dream big
- Build great things
- Operate as an owner
- Win like a sports team
- Learn and grow fast
- Share our passion
- Be user obsessed
Company HQ
London, UK
Articles
Leadership
Steven Chan
(Founder & CEO)Goodnotes was created from Steven's frustration with taking readable and reusable handwritten notes on his first iPad. Since then, the company has grown to millions of happy users.
Paul Onnen
(Senior Vice President of Engineering)Paul loves building things that help make people's lives better and they are using this experience to help Goodnotes be successful as we continue to grow.
Minh Tran
(COO)Minh is a seasoned people and business leader who is obsessed with searching for the world’s best talent and building winning teams that are highly skilled, innovative, and passionate.
Rowena Chung
(Director of Product)Rowena leads product discovery and strategy across Goodnotes' product group. She is committed to understanding the users’ needs and enhancing their productivity and experience with the app.
People progressing
Bret joined Goodnotes in 2018 as a Senior Software Engineer. In 2023 he was promoted to a Principal Engineer.
Joined Goodnotes in 2021 as a Senior ML Engineer and is now a Senior Engineering Manager, leading a product team to build an incredible AI productivity experience impacting millions of users.
Cam joined Goodnotes as a Senior Brand Designer and 3 years later became the Global Brand Design Lead!
Rammy joined Goodnotes as a Senior QA Engineer in December 2019, transitioned to QA lead after 2.5 years and again to QA manager after 4 months.
Diversity, Equity & Inclusion at Goodnotes
Vivien Ko (People Ops Manager)
- We are a team of c 270, from 39 different countries... and still growing
- We believe diverse teams create better outcomes for users, teams, and businesses
- Learn more about one of our Female Directors https://www.goodnotes.com/blog/rowena-product-manager
- We know there's still a lot more we need to do - and we want you to be part of helping us on our DE&I journey!
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