Senior Performance Marketing Manager, LegalZoom
Programmatic
$104.6-135.7k
Online legal advice platform
Job no longer available
Online legal advice platform
1001+ employees
Job no longer available
$104.6-135.7k
1001+ employees
Company mission
To make legal help should be a fundamental right, easy to understand, afford, and access.
Role
Who you are
- 7+ years of experience in Programmatic Performance Marketing
- Recent hands-on-keys experience with Google Ads for both Display and YouTube and Trade Desk required; hands-on-keys experience on other DSPs and Paid Social platforms is also preferred (e.g. Meta, Reddit, TikTok, LinkedIn)
- Subject matter expertise; strong understanding of programmatic platforms and strategy, performance creatives, media and advertising landscape
- Experience driving the of technical aspects of media buying (e.g. trafficking workflows, data and API integrations, tagging, platform nuances) required
- Understanding of multi-channel attribution; Google Analytics experience preferred, experience partnering with analytics teams to unlock MTA and MMM solutions preferred
- Critical to success: bias for action, excellent analytical and problem-solving skills (advanced Excel capabilities required), ability to work independently and manage priorities to deliver quality work and meet deadlines, strong communication and collaboration skills, strong QA skills
What the job involves
- The Sr. Performance Marketing Manager; Programmatic will be responsible for all aspects of both in-house and agency-executed Programmatic campaigns
- You will be responsible for planning and executing Programmatic media campaigns across multiple platforms (e.g. Google Ads, Trade Desk, etc)
- As an individual contributor, you will be responsible for developing and implementing media strategy, creative briefs, and a testing calendar using data-based insights that drive qualified traffic, leads, conversions, and revenue
- You will also work cross-functionally, owning all aspects of your campaigns (including martech, reporting insights, and QA) and serve as a subject matter expert for Programmatic
- Plan and execute paid acquisition campaigns across all Programmatic (Display, Video, etc) platforms (e.g. Google Ads, Trade Desk, etc) with accountability for CAC & ROI goals
- This will be a combination of in-house executions and agency-led campaigns
- Build, monitor, and report on all relevant KPIs (e.g. sessions, engagement, conversions, revenue, CPT, ROAS) utilizing data-driven insights to optimize campaigns and provide strategic recommendations
- Prioritize and execute continuous tests across various categories (e.g. audience, creatives, partner) to gather insights and drive business results
- Drive initiatives with meaningful business impact with cross-functional teams (e.g. Creative, Data Science, Product Marketing, Dev, other Growth Marketing teams)
- Regularly update reporting templates, conduct performance analyses across various dimensions (e.g. campaign, tactic, inventory, audience, ad), report out on actionable insights
- Ensure campaigns are aligned with overall marketing objectives and set for successful execution (e.g. tagging, creative briefs, measurement, etc)
- Ensure successful measurement to build a clear view of our best performing campaigns and test into attribution to understand marketing’s overall impact on customer growth
- Work on cross-functional priorities, proactively leveraging peers and partners to help solve complex problems
- Proactively and independently drive both day-to-day required deliverables as well as more complex projects, communicating proactively with stakeholders to meet deadlines
- Stay up to date with industry trends and best practices across all marketing channels
Our take
LegalZoom is an online legal technology service that can help people create their own legal documents. It believes legal advice and services should be clear, easy-to-understand, and affordable, and provides services to help people make a will, start a business, lodge a trademark application, and more.
LegalZoom has helped millions of people who otherwise could not hire a lawyer, with its extensive range of legal solutions. It competes with a handful of other companies, such as IncFile and Rocket Lawyer, that also provide online legal technology.
However, it has found space to grow its operations nonetheless, partially due to the rise in interest in digital solutions. An IPO in 2021 also enabled LegalZoom's growth, though in 2024 a class action is underway to investigate the company's significantly lowered share prices.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$66m
SERIES B
Mar 2007
$45m
SERIES A
Total funding: $111m
Company benefits
- Private healthcare
- Pension
- Eye care
- Discount legal fees
- Season ticket loan
- Cycle to work
- Fundraising match
- Life assurance
- Chill-out area
- Massages
- Office yoga
- Social events
Company HQ
Downtown, Glendale, CA
Leadership
Robert Shapiro
(Co-founder)Co-founder of ShoeDazzle.com and Chairman of the Brent Shapiro Foundation for Alcohol and Drug Awareness.
Brian Lee
(Co-founder)Co-founder of ShoeDazzle.com and The Honest Company. Previously Attorney at Skadden Arps. J.D of Law at UCLA School of Law.
Share this job
View 9 more jobs at LegalZoom