Channel and Alliances Marketing Marketing Manager, INFINIDAT
Field
$125-137k
More information about location
Office located in Waltham, MA
Enterprise data and cloud solutions
Posted today
Enterprise data and cloud solutions
501-1000 employees
Posted today
$125-137k
More information about location
Office located in Waltham, MA
501-1000 employees
Company mission
To help clients compete more effectively in the petabyte data era.
Role
Who you are
- 5-7 years of proven experience with an enterprise storage systems or enterprise storage software company MANDATORY
- 5-7 years proven high tech B2B field and channel marketing experience in an international environment with experience in Enterprise storage systems or storage software company MANDATORY
- Fluency in English mandatory and fluency in Spanish and/or Portuguese strongly preferred
- Strong experience in both field and channel marketing at a minimum with experience in technical alliance marketing and Federal marketing strongly desired
- Strong, proven experience in Marketo, SFDC, 6Sense, Oktopost and other marketing AI automation packages
- Self-starter and ability to work independently
- Good project management & problem-solving skills
- Excellent oral and written communication skills
What the job involves
- Infinidat’s Field, Channel, and Alliances Marketing Manager will be responsible for planning and executing logistics, promotional activities and reporting of field marketing events, webinars, channel marketing programs, and marketing for technical alliances and US Federal efforts
- This individual is high energy and savvy, you will work closely with the global marketing team, sales, channel sales, and outside vendors to deliver high-quality events, programs and activities that enhance the company’s brand and support demand generation goals for Infinidat and our partners
- A hands-on role that reports to the Sr. Manager of Field, Channel, and Alliances Marketing
- Build and maintain trusted partnerships and communication with internal sales, channel, and technical alliance teams
- Partner with our internal sales teams to develop and execute strategic marketing campaigns and programs that maximize qualified lead generation, accelerate conversion to pipeline, and support revenue objectives ensuring alignment with global marketing strategy and business goals
- Lead the planning, execution and optimization of channel marketing programs that strengthen partner engagement, expand market reach and drive pipeline growth working closely with our internal channel teams and channel partners
- Collaborate closely with technical alliances leadership on joint marketing activities that drive revenue, increase engagement and generate demand through strategic alliance partnerships
- Create and maintain channel and alliance marketing content, including partner-facing sales enablement materials, co-branded assets, and campaign collateral to support joint go-to-market activities
- Measure, analyze and report on marketing event and program success via sales and marketing automation systems, delivering actionable insights and ROI recommendations on a weekly/monthly basis
- Build and maintain relationships with third-party vendors and venues
- Represent the company at industry conferences, trade shows, events and customer-facing engagements to strengthen brand awareness, generation top-of-funnel leads, and support deal progression
- Monitor industry trends, competitive activity and market opportunities to identify areas of growth
Our take
The rapidly growing demand for machine learning infrastructure, AI tools, and other data-driven technology is pushing the limits of the data storage systems that form the tech stack of enterprises. Companies must constantly stay on top of their storage, whilst also having to guard it through data protection and cybersecurity software.
INFINIDAT provides a data storage and protection platform for enterprises, offering a cloud data storage system in addition to data protection tools, all designed to be optimised for multi-petabyte scalability and easy to integrate with any existing data storage, protection, and backup stack.
Whilst many enterprises are apprehensive to migrate towards a petabyte-ready cloud-based data system and rely on legacy tools, INFINIDAT has recognised that this is primarily due to the associated complexities, removing such obstacles with a ‘set it and forget it’ approach to its platform's setup processes.
INFINIDAT has been recognized as a top performer in the space, with its comprehensive and award winning suite of enterprise storage solutions. And it continues to enhance its offering with new products and capabilities.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2017
$95m
SERIES C
Apr 2015
$150m
SERIES B
Total funding: $325m
Company HQ
Waltham, MA
Leadership
Phil Bullinger
(CEO)Senior Vice President and General Manager of Dell EMC Isilon BU from 2013 to 2017, and for Western Digital's Data Center Business from 2017 to 2020.
Moshe Yanai
(Chief Technology Evangelist)Initially the CEO of Infinidat from 2014 to 2022 and has served as the Chief Technology Evangelist since.
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