Lifecycle Marketing Manager, Justworks
$122-134.2k
Business operations platform
Job no longer available
Business operations platform
1001+ employees
Job no longer available
$122-134.2k
1001+ employees
Company mission
Justworks' mission is to help entrepreneurs and businesses grow with confidence.
Role
Who you are
- Justworks is seeking an experienced, motivated and results-oriented Lifecycle Marketing Manager to work as part of a dynamic and performance-driven Lifecycle Marketing team
- The ideal candidate is a creative and data-driven marketer who has a passion for building relationships, problem-solving and leveraging automation/CRM tools to nurture, nudge, & convert leads to drive revenue
- Minimum of 5 years of professional experience in a fast-paced environment working in lifecycle or email marketing/CRM
- Demonstrated success in building, managing and scaling high performing email campaigns with a strong focus on conversion within a major email marketing automation software (customer.io, Marketo, Pardot/Marketing Cloud Engagement, Hubspot or similar platform) at a PLG-driven company
- Passionate about using customer-centric content to craft email marketing journeys with a knack for copywriting & proofreading
- Highly analytical and data-driven with the ability to surface meaningful insights from large data sets
- Excellent communication, project management, organizational, and time management skills
- Entrepreneurial, with the ability to foster alignment, partnership, and collaboration across teams
- A creative problem-solver who loves to roll up their sleeves and get things done
- Analyze competitive marketplace and stay abreast of industry trends as well as opportunities to innovate
- Strong point of view on lifecycle marketing best practices, including contact strategies, designing A/B testing, customer segmentation and analytics
- Ability to edit HTML & CSS email templates
- Solid understanding of email fundamentals: CAN-SPAM compliance, list management, deliverability, segmentation, KPIs
- Experience in Google Analytics, Excel, SQL, Tableau, preferred, bonus points for Stensul knowledge
What the job involves
- The Lifecycle Marketing team is responsible for driving net-new customer conversions, cross-sell and up-sell within the Justworks product suite, and engagement across the prospect and customer journey
- The Lifecycle Marketing Manager will lead the strategy and execution of customer acquisition lifecycle marketing campaigns, with a strong emphasis on utilizing email marketing to drive conversions and opportunities down funnel
- You’ll partner closely with the Product-Led Growth, Business Operations, Sales, & Product Marketing teams to develop campaigns, as well as the channel managers across the Marketing function
- Develop, manage and track customer-centric email marketing campaigns that deliver relevant, timely and impactful conversion experiences for leads; including but not limited to creative content strategy, testing, segmentation, deployment, optimization, monitoring, reporting and analysis
- This role reports to the Senior Manager, CRM & Lifecycle Marketing
- Work with the CRM team to manage execution and roll out of new triggers, automation and personalization tactics to drive product conversion; conduct A/B tests to improve email KPIs
- Support ad-hoc marketing campaigns as the lifecycle marketing expert to drive revenue generation, product adoption and brand awareness
- Stay current on email best practices and industry standards; make recommendations continuously to improve our email templates, personalization and advanced features to deliver on KPIs
- Continuously identify and implement strategies to grow and nurture our contact database, improve email KPIs, and actively manage our contact list health via marketing automation platform (customer.io)
- Perform other duties as needed based on department and/or organizational needs, including drafting/editing, designing, QAing, sending emails and executing occasional HTML coding
- As the Lifecycle Marketing Manager, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following:
- Business insight - applying knowledge of Justworks and the marketplace to advance the organization’s goals
- Functional expertise: subject matter expertise of specific functions, including knowledge of principles, practices, and domain knowledge
- Creative thinking - discovering new opportunities and solutions for problems by looking beyond current practices and using innovative thinking
- Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism
- Solution-oriented - identifies the source of a question or challenge and provides the right, or a better, way of doing things
- Builds networks - effectively building formal and informal relationship networks inside and outside the organization
Our take
Justworks operates in an increasingly crowded space of all-in-one business operation suites, that include tools like human resources, payroll, employee management, benefits, and others that businesses critically need to operate as they scale.
Globally, human resource management has become an extremely fertile field, worth over $20 billion annually and predicted to grow to over $50 billion annually by 2030 - creating great opportunity for Justworks to continue to grow. The company is regarded as a market leader, but does see competition in the shape of Paychex Flex, Rippling, Paylocity, and TriNet, among others.
Solutions delivered by Justworks have proven to be extremely popular with SMEs, and this has not gone unnoticed by investors, with the company picking up exceptional amounts of funding. Justworks is known to have sights on going public, though action towards this end has been delayed until global mass-market conditions have settled from a period of volatility. However, the company's 2024 acquisition of the international employment-of-record (EOR) company Via is a promising sign of it's continued strength.
Steph
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2023
$16.9m
LATE VC
Jan 2020
$50m
SERIES E
Total funding: $159.9m
Company benefits
- Paid volunteer work.
- Paid parental leave.
- Work from home opportunities.
- Medical, dental, and vision insurance, plus access to One Medical, Kindbody, and Teladoc.
- Premium access to Headspace, ClassPass stipends, and webinars to support your overall wellness on topics like nutrition, budgeting, mindfulness, and more.
- All Justworks offers include equity, and Justworkers can continue to earn more over time with promotions and tenure.
- Extensive learning & development opportunities through workshops, ExecOnline, Udemy, and BetterUp coaching.
- Engineering Apprenticeship program that supports internal movement and growth
Company HQ
Fulton Ferry District, NY
Leadership
Isaac Oates
(Founder & Directive)Experience as a Senior Product Manager at Amazon before founding Adtuitive and serving as COO for a year. Left this position to spend 3 years as a VP at Etsy, before founding Justworks.
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