Manager of Corporate Communications, Lyft
$108-135k
More information about location
3 days a week in office
Ride sharing company
Posted today
Ride sharing company
1001+ employees
Posted today
$108-135k
More information about location
3 days a week in office
1001+ employees
Company mission
To improve people’s lives with the world’s best transportation.
Role
Who you are
- Ideally, you’ll have previous experience managing projects and supporting high-visibility company announcements, and are comfortable building relationships and collaborating with our teammates in other areas of the business
- The ideal candidate for this role will also be comfortable navigating ambiguity and switching gears quickly, jumping into reactive issues as needed
- 5+ years of communications experience
- Demonstrated focus on corporate communications at large companies
- Ability to fluidly navigate between strategy and execution (can develop high-level strategic plans and also ensure high-quality execution)
- Proven success building strategic communications plans across external channels including owned, earned, social, and emerging media
- Unusually strong writing and business communication skills
- A track record of building strong relationships across organizational boundaries
- Experience working directly with national and local media to shape stories proactively and reactively
What the job involves
- We are seeking a Corporate Communications Manager to build our company’s reputation, telling the Lyft story to the world through traditional, new, and emerging media
- In this role, you’ll contribute to every phase of the storytelling process, including strategic planning, proactive media engagement, and tactical execution of our communications strategies
- Successful candidates will be able to craft a narrative from data and stories they uncover, and have experience working with media and influencers
- The Corporate Communications Manager will work with the Senior Manager of Corporate Communications to manage corporate reputation through response work with national and local media
- This is an opportunity to join a creative, collaborative team of problem-solvers and help tell the next chapter of the Lyft story
- The role reports to the Director of Corporate Communications
- Drive proactive corporate announcements from strategy to execution, working cross-functionally to ensure compelling framing and secure media coverage of company news
- Own and maintain our corporate messaging library, incorporating latest data, framing, and product updates
- Organize and maintain a list of regular beat reporters, taking ownership of relationships with local media contacts
- Work closely with peers on the external (and internal) communications team to ensure integrated planning and execution
- Serve as a company spokesperson on high stakes and high profile issues
- Collaborate with the Senior Communications Manager to support media relations on reactive issues across the United States and Canada, including drafting statements / responses and providing background information to help reporters understand Lyft’s policies, features, and positions on safety
- Partner with the corporate, product and consumer communications teams to create pitches relating to advance Lyft’s overall narrative
- Provide strategic communication support to senior executives, including preparing talking points and other key communications to effectively represent the company in public forums
- Work in partnership with functions across the company - including operations, legal/compliance, insurance, product, and customer experience - to ensure stories are reported accurately
Our take
Lyft has aimed for consistent growth, making sure to pitch itself as a more reliable and friendly ride-sharing option than its main competitor, Uber. Uber has a greater market share and operates globally, but Lyft hopes to compete by its focus on ride-sharing over Uber's more diversified business approach and as a more rider-friendly and greener alternative to Uber.
Operating only in the USA and Canada, Lyft is in a position of being less affected by global events than Uber but also more vulnerable to local conditions. As an example, while it doesn't face the regulatory hurdles around employment rights that Uber does, it is unable to balance out the cost of the unusually expensive US auto insurance across its operations.
In 2022, Lyft acquired PBSC Urban Solutions, a bike-share equipment and technology supplier, allowing Lyft to compete in new verticals and reaffirming its commitment to green transportation. It has also trialed and launched Lyft Assisted, where drivers help passengers from their door into the car to get to medical appointments. These developments chime well with Lyft's unique selling point as a friendlier and more environmentally aware ride-sharing app.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 14 rounds)
Jun 2018
$600m
LATE VC
Mar 2018
$200m
LATE VC
Total funding: $4.9bn
Company benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- Family building benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Company HQ
China Basin, San Francisco, CA
Leadership
John Zimmer
(Co-Founder)Originally an Analyst at Lehman Brothers, Zimmer then founded Zimride which was a private ridesharing company that pivoted into Lyft.
Logan Green
(Co-Founder)Founded Zimride, a private ridesharing company which later pivoted into Lyft.
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