Senior Performance Marketing Manager, Clio

• 6+ years paid marketing experience using Facebook, LinkedIn, Reddit & TikTok platforms, with 6+ figures of month
• 2+ years experience managing monthly budgets exceeding six figures
• 2+ years experience using a project management platform such as Asana
• Experience launching and driving success with new ad channels such as DOOH
• Familiarity with Salesforce

Desirable

• We are currently seeking a Senior Performance Marketing Manager, Paid Social to join our Performance Marketing Team in Toronto. This is a senior, hands-on, in platform role - working within Paid Social Ad platforms such as Meta, Facebook, Reddit, and TikTok while collaborating with internal stakeholders to drive strategic growth initiatives
• The Performance Marketing Team thrives on solving complex challenges that fuel sustainable growth. As part of a dynamic group of high achievers, we craft and execute strategic campaigns to attract, engage, and convert prospects through digital advertising channels
• You are seeking a highly experienced and strategic Senior Marketer with experience spearheading and achieving Paid Social strategy and initiatives. You have worked for major B2B or B2C brands where you made your mark by building highly engaging campaigns that surpassed business goals
• Not only are you data-obsessed and highly analytical, you are a strong communicator, collaborator and leader that drives innovation and incremental growth while working in tandem with key stakeholders
• Develop and implement a comprehensive annual Paid Social strategy and road map that aligns with both short-term and long-term organizational goals
• Work with stakeholders to define a full-funnel strategy - based on our target ICP
• Bring to life exciting multi-channel ad campaigns that drive engagement and MQLs
• Oversee and optimize ad campaigns using a variety of tactics ensuring maximum return (ROAS) and operational efficiency
• Responsible and accountable for managing large budgets (six figures per monthly per channel) including negotiating and partnering with vendors
• Analyze all aspects of Clio's marketing funnel and identify the largest areas of improvement to implement strategies to capitalize on these opportunities
• Brings a hypothesis-driven mindset for prioritizing, testing, implementing and experimenting with ideas, channels, and campaigns
• Provide insights and actionable recommendations through regular reporting
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