Senior Product Marketing Manager, LaunchDarkly
$148-194k
Salary dependent on location + RSU's
Feature management for software teams
Open for applications
Feature management for software teams
501-1000 employees
Open for applications
$148-194k
Salary dependent on location + RSU's
501-1000 employees
Company mission
To empower all teams to deliver and control their software.
Role
Who you are
- We’re looking for a self-starter with technical curiosity, experience partnering closely with PM and Sales teams, and the ability to grasp and link technical products and features to customer pain points and business benefits. Prior experience with developer tools is essential
- 7+ years of Product Marketing experience in B2B SaaS, including experience marketing products to a developer audience
- Familiarity with the DevOps space and the SDLC
- Strong technical aptitude to understand developer workflows and toolchains
- Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans
- Experience presenting to strategic and executive teams
- Ability to build relationships and influence across all levels of the organization, especially the field
- A bachelor of science in engineering, marketing or a degree in business preferred
What the job involves
- LaunchDarkly is seeking a Senior Product Marketing Manager to lead Product Marketing for our core Feature Management offering. This is a high-impact role for an experienced PMM who thrives on creating compelling messaging & positioning, driving end-to-end marketing strategy in partnership w/ Sales and Demand Gen, and working closely with Product Management to inform our future roadmap.
- As a senior member of the team, you’ll act as a thought partner to our VP of Product Marketing, influencing strategic initiatives and shaping how LaunchDarkly engages with technical audiences and business decision-makers
- Craft Feature Management Messaging: Develop product positioning and differentiated messaging based on user research, market insights, and product knowledge
- Market Insight & Competitive Analysis: Leverage an in-depth understanding of the market to steward LaunchDarkly’s position as a trusted solution for developers
- Thought Leadership: Serve as the go-to expert for Feature Management insights and strategy, taking a leadership role at external events and company conferences to showcase product innovation
- Content Creation: Build high-impact assets, such as battle cards, persona docs, and technical web content, to support Sales and Marketing in driving product awareness and adoption
- Collaborate on Campaigns: Partner with Demand Gen on campaign ideation and execution to drive lead generation
- Inform our Roadmap: work closely with Product Management to help guide future product strategy
Our take
Feature flags are a powerful software development tool, allowing teams to modify system behavior without changing code, therefore minimizing risk. If a business has a new feature they want to test, they can then roll it out to a small set of users before letting it go live. These companies can, for example, get quick feedback on the new feature and fix any bugs, or roll back any changes.
LaunchDarkly allows companies to run tests like this by activating the new code for only a small set of users prior to launch. Typically running these tests requires lots of developer time - a daunting and expensive prospect for most rapidly growing businesses - and can risk disruption to the user experience if testing takes place on the live product.
The platform is used by more than 1,500 customers, including the likes of IBM, Intuit and Atlassian. Signalling a change in strategy, the company shook up its management in 2023 and is now aiming to scale its already strong growth under the leadership of Dan Rogers, a product and marketing specialist with an impressive track record at Rubrik, AWS and Microsoft. It is now well poised to develop into a leading business in the feature management space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2021
$200m
SERIES D
Jan 2020
$54m
LATE VC
Total funding: $330.3m
Company benefits
- Full Vision
- Full Dental
- Full Medical
- Flexible Schedule
- Healthy Lunches & Snacks
- Conference & Meetup Access
- Education Stipend
- Personalized Work Station
- Close to Public Transportation
- Bike Parking
- Team Activities
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company values
- Build together, win together
- Create customer champions
- Learn and grow
- Widen the circle
- Work impactfully, work sustainably
Company HQ
Lakeside, Oakland, CA
Articles
Leadership
Edith Harbaugh
(Executive Chair)Worked as a Product Manager at Vignette, Monster Worldwide, and PlantSense. Previously Product Director at TripIt.
John Kodumal
(CTO)Prior to co-founding LaunchDarkly was Software Development Manager at Atlassian and Bytecode Anaylsis Architect for Coverity.
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