Demand Generation Manager, Lilt
AI solution for enterprise translation and content creation
Open for applications
AI solution for enterprise translation and content creation
501-1000 employees
Open for applications
501-1000 employees
Company mission
To make the world's information accessible to everyone regardless of where they were born or which language they speak.
Role
Who you are
- You are a performance-driven operator and natural problem solver who thrives on taking extreme ownership of how demand turns into revenue
- With an insatiable curiosity to understand the "why" behind the data, you aren't just satisfied with manual campaign maintenance; you are driven to build a repeatable demand engine through constant testing and optimization
- You think in systems and feedback loops, possessing the technical aptitude to dive into the "plumbing" of our channels—from paid search and social to lifecycle email—to ensure every touchpoint translates into a measurable pipeline
- As a highly hands-on "engine operator," you combine inquisitive strategy with tactical execution and cross-functional collaboration to diagnose funnel friction and scale growth opportunities
- Experience: 5+ years in B2B Demand Generation within a SaaS environment
- Technical "Generalist": Deep foundational knowledge across the digital stack, including Google Ads, LinkedIn Advertising, and social platforms
- Systems & Process Expert: Advanced proficiency in navigating complex marketing stacks, including Salesforce, Marketo/HubSpot, and Google Analytics. You are comfortable with tools and platforms to extract actionable insights
- Signals & Intent Savvy: Practical exposure to leveraging enrichment and intent signals through platforms such as Demandbase, 6Sense, G2, Bombora, Clearbit, or ZoomInfo to power targeted campaigns
- AI-Enabled Execution: Proven experience implementing AI-enabled workflows to accelerate copy iteration, segmentation hya pothesis, and automated performance summaries within marketing operations or nurture strategies
- Math-First Brain: You have an analytical mindset with the ability to interpret data and translate it into actionable improvements
- Ownership & Drive: You are a self-motivated go-getter with a high motor; you thrive in fast-paced, high-growth environments. You bring a "hustle" mentality, doing whatever it takes to get the job done and hit pipeline targets
- High performance and experimentation mindset: you test, learn, document, and improve
- Team Player: Comfortable partnering with Sales and RevOps in a multi-stage funnel and enterprise motion
What the job involves
- Reporting to the Director of Demand Generation, you will own the end-to-end strategy, execution, and iteration of a repeatable demand engine designed to drive MQLs, source pipeline, and accelerate revenue opportunities across multiple product lines
- You are directly responsible for building and automating high-impact digital programs across paid and organic channels—including email, webinars, PPC, display, social, and content syndication
- You will lead experimentation efforts to optimize the marketing funnel and ensure data-driven governance across the database
- This is a high-ownership role where you will partner closely with Sales, ADRs, and Marketing Operations to convert interest into qualified pipeline and ensure all programs align with aggressive revenue targets
- Multi-Channel & Lead Gen Execution: Plan and execute end-to-end digital programs including paid social (LinkedIn, Reddit), organic social, display, retargeting, and 3rd party content syndication/CPL programs using a "test and learn" approach to turn successful experiments into repeatable, scalable campaign playbooks
- Organic Visibility (SEO/AEO): Own the strategy for SEO and AEO, leveraging AEO tools to operationalize AI-driven insights and proactively influence our visibility within LLM-based discovery and generative search results
- Paid Search Management: Directly oversee our paid search contractor and manage search strategy to ensure every dollar spent maximizes high-intent lead quality and pipeline ROI
- Email & Lifecycle Management: Design and optimize persona-specific nurture sequences and lifecycle stages to move buyers forward based on behavior and signals
- Measurement & Tracking Mastery: Own the tracking architecture for your campaigns, maintaining high-fidelity reporting and attribution to ensure a clear view of ROI
- Operational Partnership: Partner closely with Marketing Operations to define the logic for lead scoring, automated routing, and database governance
- While MOPs handles the technical build, you provide the strategic requirements for tracking and lifecycle stages
- Sales and ADR Collaboration & Feedback: Work closely with the ADR team to convert MQLs and high-intent accounts into pipeline
- You will establish a robust feedback process to ensure lead quality and align on follow-up plays
- Event Strategy: Partner with Event Managers to architect integrated digital promotion strategies and utilize tools like Qualified to design and execute seamless post-event follow-up paths that convert attendees into pipeline
- Strategic ABM & Gifting: Operationalize tiered ABM programs that combine digital ads with content, direct mail, and gifting to move priority accounts forward
Our take
Widely available tools like Google Translate are not fit for complex, operationally intense processes that require expert translations. The manual methods of yesterday can't scale to the volume of digital information produced today. Lilt works with companies, schools, and government agencies to provide AI-powered enterprise language translation. Its platform combines a translation management system and neural machine translation with human language experts to create a “human-in-the-loop” approach.
While companies like AI Translate offer intelligent machine translations, they still have linguists fine-tune and correct the texts afterwards. With the Lilt platform, AI and humans work together on text, with the AI making real-time sentence suggestions and the linguist reviewing them immediately. This collaboration delivers 3-5x greater efficiency than traditional human-only translation services, which has aided Lilt's substantial rounds of funding.
Clients such as Asics, Canva, and Digital Ocean use Lilt technology for urgent campaigns and large-scale localisation projects. Recently, Lilt launched its V3.5 translation models, which improve quality by 15% to 20%, significantly enhancing translation accuracy and efficiency. Additionally, Lilt appointed a new Chief Revenue Officer to drive growth and scale, underscoring its commitment to expanding its market presence and further improving its services.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2022
$55m
SERIES C
May 2020
$25m
SERIES B
Total funding: $91.9m
Company benefits
- Compensation: Meaningful equity, 401(k) matching, and flexible time off plus company holidays
- Medical Benefits: Employees receive coverage of medical, dental, and vision insurance, plus FSA/DFSA, HSA, and Commuter benefits. In addition, LILT pays for basic life insurance, short-term disability, and long-term disability
- Paid parental leave is provided after 6 months
- Monthly lifestyle benefit stipend via the Fringe platform to allow employees to customize benefits to their lifestyle
Company HQ
Emeryville, CA
Leadership
John DeNero
(Co-Founder & Chief Scientist)Earned a PhD in Computer Science from the University of California, Berkeley. Previously Teaching Professor at UC Berkeley for 7 years and Senior Research Scientist at Google for 4 years.
Spence Green
(CEO)Earned a Ph.D. in Computer Science from Stanford University. Previously Research Assistant - Computer Science at Stanford University for 6 years and Fellow at XSeed Capital for 1 year.
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