Product and Content Marketing Lead, IXL Learning
$100-150k
More information about location
4-5 days a week in office (San Mateo, CA)
E-Learning providers
Be an early applicant
E-Learning providers
1001+ employees
Be an early applicant
$100-150k
More information about location
4-5 days a week in office (San Mateo, CA)
1001+ employees
Company mission
To make educational experiences better for everyone.
Role
Who you are
- We’re looking for someone who is a strong writer and communicator, creative, organized, proactive, and passionate about IXL’s mission to impact education
- BA/BS degree and 6-9 years of solid marketing experience in a professional environment
- 1+ years of people management experience
- Verbal communication: You can communicate effectively with cross-functional team members and stakeholders, and ask strategic questions to determine what's needed
- Written communication: You are an exceptional writer and know how to make every word count. You can switch easily from writing messaging about a new product feature, to crafting an impactful marketing email, to developing a lighthearted blog post
- Interpersonal skills: You’re a team player, have excellent interpersonal skills, and the ability to work effectively with people at all levels
- You get things done: You’re a self starter, detail-oriented, organized, resourceful, can manage projects from start to finish and juggle multiple deadlines
- You have knowledge of, or an interest in, education/edtech and can learn about the industry quickly
- Experience with Google Docs, Sheets, and Slides
- Experience with Adobe Illustrator/Photoshop is a plus
What the job involves
- In this role, you will play an essential role in the marketing of our flagship product, IXL, helping to lead the GTM planning process for both new products/features and updates and working to ensure internal and external product marketing communications are executed smoothly
- You will create a broad range of product marketing materials to support our customer-facing teams and also develop content marketing pieces to engage with our key audiences: educators, parents, and students. #LI-
- Develop go-to-market (GTM) strategy for new releases and updates
- Project-manage GTM process for many product launches
- Write and develop marketing content, including but not limited to: messaging and positioning documents, emails, web copy, print collateral, blog posts, case studies, and more
- Develop and drive campaigns to increase awareness and use of the product’s features by existing customers
- Collaborate with the Marketing team to devise creative ways to reach potential customers and to deepen our engagement with existing users
- Work with colleagues from various teams, including product managers and graphic designers, to coordinate and implement projects from start to finish
- Work to ensure seamless communication flows between Product and Marketing, and between Marketing and customer-facing teams
- Assist with product/messaging training for Sales/customer-facing teams
- Manage 1-2 content marketing associates
Our take
IXL Learning has been creating software solutions for education since the late 90s and claims to have more than 13 million students using its service. The personalized learning platform has grown and developed since the late 90s internet boom and become more responsive and tailored to each of its students' needs.
This evolution has been achieved through breakthroughs in analytics software as well as numerous lucrative acquisitions by IXL. These buyouts have included Rosetta Stone, one of the global leading language learning platforms, Education.com and Vocabulary.com. IXL also facilitates Wyzant, the largest tutoring network in the US, and ABCya, which has published more than 300 educational computer games.
With a vast internet network of companies under its belt, IXL is still investing in innovation in the 2020s. In 2022, it acquired Curiosity Media which is responsible for Fluencia. This Spanish language learning app uses neuroscience research to perfect the learning of the Spanish language, exemplifying how IXL has grown from a revolutionary online learning platform to a multi-pronged investor in education. That being said, it still releases its own groundbreaking products such as the IXL Math "Takeoff" platform, a personalised whole-class instruction resource for teachers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
East San Mateo, San Mateo, CA
Leadership
Paul Mishkin
(CEO)Previously BA in Computer Science at Harvard University.
Salary benchmarks
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