B2B Group Manager, Thumbtack

• The ideal candidate will have a proven track record in B2B marketing and a deep understanding of ABM principles and methodologies
• 10+ years in B2B marketing with a focus on account-based marketing and demand generation
• Demonstrated ability to build a scalable B2B marketing program and execute ABM strategies that deliver measurable business results
• Proven ability to partner closely with Sales leaders to drive traffic to and support the Sales pipeline, incorporating events, marketing, and messaging into Sales motions
• Skilled at creating comprehensive marketing plans that align with business objectives, identifying market opportunities, and making data-driven decisions
• Proficiency with marketing automation platforms, CRM systems, ABM tools, and a deep understanding of the B2B landscape and industry trends
• Experience in managing and leading marketing teams, including hiring, training, and mentoring, with strong team-building and leadership abilities
• Proven track record of managing marketing efforts during periods of growth, change, or transformation, with strong analytical skills to interpret data and optimize performance

Desirable

• As a Group Manager, you will be responsible for building our B2B Marketing program from the ground up, leveraging your extensive experience in marketing to large, national companies
• In this critical role, you will collaborate with the Sales and Commercial Operations teams to acquire significant national accounts
• By gaining a deep understanding of our customers and evaluating our competitive position, you will identify opportunities to attract new accounts and develop a strategic, hypothesis-driven roadmap
• Your work will involve testing and validating acquisition strategies through cross-functional collaboration, ensuring that both customer and business goals are met
• This team leader position, with additional hires planned for Q4, will see you develop and execute highly targeted account-based marketing (ABM) strategies designed to drive engagement, pipeline growth, and revenue
• Build a comprehensive B2B Marketing Playbook to leverage key personas, identify target accounts, and create tailored marketing to address their specific needs and pain points
• Design Multi-Channel campaigns across various channels, including events, personalized outreach, email, direct mail, and social media to effectively engage target accounts
• Evaluate event marketing that would utilize trade shows, conferences, and webinars to build and nurture relationships with high-value accounts
• Work closely with Sales leaders, Sales Enablement and Product Marketing to align on lead criteria, develop sales playbooks, collateral, and training materials, ensuring seamless marketing and sales coordination for a tight sales pipeline
• Lead experimentation initiatives and test new marketing hypotheses, execute controlled experiments, and analyze results to refine and scale successful strategies
• Plan for future expansion by strategically growing team resources, investing in advanced marketing technologies, exploring new engagement channels, and strengthening sales integration for continued success