Demand Generation Director, OpenGov

• This strategic leadership role requires a metrics-driven individual with a deep understanding of marketing best practices and a proven track record of achieving growth objectives
• The ideal candidate is a results-oriented leader who can effectively collaborate with cross-functional teams to optimize demand generation processes and drive pipeline growth
• 7+ years of experience in demand generation or a related field, with at least 3 years in a leadership role
• Strong understanding of marketing best practices, including content marketing, social media marketing, email marketing, web marketing, SEO, SEM, and paid advertising
• Proven track record of driving growth and achieving marketing goals in a SaaS environment
• Excellent leadership and management skills, with the ability to motivate and inspire a team
• Strong analytical skills and ability to use data to inform decision-making
• Deep understanding of TOFU, MOFU, and BOFU analysis
• Strong project management experience
• Experience with marketing automation tools and CRM systems
• Excellent communication and interpersonal skills
• Strong understanding of marketing technology and trends
• Experience working in a fast-paced, high-growth environment

Desirable

• As the Director of Demand Generation, you will be responsible for overseeing and driving all demand generation initiatives within the organization
• Set demand generation goals and budgets aligned with the company's overall growth objectives
• Develop and implement comprehensive demand generation strategies, including account-based marketing, media buying, digital advertising, event marketing, SEO, and more
• Oversee and coordinate all demand generation activities, ensuring alignment and optimization across channels
• Analyze market trends and competitor activity to identify growth opportunities and inform demand generation strategy
• Develop and execute growth experiments to test new marketing channels and tactics
• Measure and analyze demand generation performance using key metrics such as website traffic, lead generation, conversion rates, and ROI
• Use data-driven insights to optimize demand generation campaigns and improve overall marketing effectiveness
• Manage the demand generation budget and allocate resources effectively
• Stay up-to-date on the latest marketing trends and technologies
• Lead and mentor a team of demand generation and content marketing professionals, providing guidance, coaching, and support to ensure their success
• Collaborate with cross-functional teams (e.g., sales, product, engineering) to ensure alignment and optimize demand generation efforts