Lifecycle Marketing Manager, Canva
B2B
$150-206k
+ Equity packages
Publishing and design platform
Job no longer available
Publishing and design platform
1001+ employees
Job no longer available
$150-206k
+ Equity packages
1001+ employees
Company mission
To empower businesses to design anything, and publish it anywhere.
Role
Who you are
- You possess B2B Systems integration experience - understanding of the landscape of B2B communications tools such as Pardot and Braze
- Messaging Craft - understanding of how to add value to a users’ experience via lifecycle
- Technical Skill - experience creating triggers where data inputs were not yet native to marketing tool
- Automation mindset - create solutions that scale wins despite complexity in the offering across global contexts
- Understands the magic of Canva - consider our unique value proposition and work that into recommendations for programs that are uniquely Canva
- Business Rigor - ability to forecast potential impact and prioritise the highest potential ideas
- Builds Effective Relationships across the matrixed org
- SaaS experience required
What the job involves
- As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve
- At the moment, this role is focused on:
- Implementing & optimising triggered communication flows using Pardot & Braze
- Prioritising stakeholder requests against our team’s capacity
- Tracking and communicating impact to senior stakeholders
- Canva’s Lifecycle Marketing Team is on a mission to help users achieve their goals and grow with Canva
- We do this by identifying ways to delight users, delivering educational and enriching content, and launching experiments to continuously learn and improve
- We specialise in leveraging owned channels to deliver tangible value to users
- The B2B Specialist in the Lifecycle Marketing team will play a crucial role during our platform consolidation project and will have a hand in making key decisions about how we communicate with leads and users alike
- Working in collaboration with the MarTech and Marketing Operations teams, you’ll design communications flows that help leads find the right product within Canva to suit their needs, successfully onboarding them to Canva for Enterprise, and guide them to unlocking continual value
Application process
- Please note that interviews are conducted virtually
Our take
Launched in 2013, Canva is a free online visual communications and collaboration platform. It features a vast range of templates including presentations, websites, and social media graphics, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips.
With the aim to empower 100% of the world to communicate in ways that were once limited to the 1%, Canva was founded on the belief that people shouldn’t need to understand complex software to unlock their creativity. Simplicity is central to Canva’s offering, its straightforward drag-and-drop user interface avoiding complex tools that require training. This approach has been hugely popular and has been key in setting the company apart in the market, with 85% of the Fortune 500 now using the site.
More recently, Canva has broadened its offerings through a number of acquisitions and now offers a full visual communications platform, featuring stock content, innovative editing features, and data visualization. Zeetings, Pexels & Pixabay, Kaleido, Smartmockups and Flourish have all joined Canva, and the business is well set to continue leading and innovating in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
56% employee growth in 12 months
Company
Funding (last 2 of 12 rounds)
May 2024
$400m
GROWTH EQUITY VC
Sep 2021
$200m
LATE VC
Total funding: $968.6m
Company benefits
- Flexible hours and a hybrid working model which values work-life balance and gives you the option to choose how you best work
- Equity options to be truly a part of the Canva journey Unique and flexible leave so you can recharge, give back, support others or focus on your own professional development
- Our very own Canva University, internal coaching and Employee Assistance Programs to help you be your best self
- An annual Vibe & Thrive allowance for you to spend as you choose on personal education, wellbeing, home office and social connection. You know better than anyone how to Vibe & Thrive!
- Virtual and in-office clubs, events and celebrations for you to connect with your teammates
- Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in
- Support for family and carers including a parental leave policy that prioritises inclusivity recognises the diverse representations of modern families
Company HQ
Surry Hills, NSW
Leadership
Cameron Adams
(CPO)Cameron studied at the University of Melbourne before working as a Developer and Designer for Eclipse and Google for a combined 5 years. They then founded Fluent.io in 2011, and Canva in July 2012.
Melanie Perkins
(CEO)Having studied at the University of Western Australia, Melanie first founded Fusion Books in 2007 and and co-founded Canva in 2012. Melanie is now CEO of Canva.
Cliff Obrecht
(COO)Having studied at the University of Western Australia, Cliff spent 5 years as Managing Director of Fusion Books. They left this role in 2013, having co-founded Canva with Melanie and Cameron the previous year.
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