Influencer, Affiliate & PR Manager, ThirdLove
Inclusive bra and underwear brand
Job no longer available
Inclusive bra and underwear brand
101-200 employees
Job no longer available
101-200 employees
Company mission
To empower women to feel confident in their day-to-day lives by providing them with great-fitting and comfortable underwear and bras.
Role
Who you are
- This position is mostly remote, but occasionally the employee must physically be in the office. The following physical demands and their onsite equivalents should be taken into consideration
- Stand or Sit: Must be able to remain in a stationary position approximately 60% of the time
- Use hands/fingers to handle or feel: Constantly operate a computer and other office productivity machinery, such as a calculator, copy machine, computer, printer, etc
- See: The ability to observe details at close range like digital writing (within a few feet of the observer)
- Talk & Speak clearly: The ability to verbally communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations, many of these interactions can be online and require verbal exchanges
- Hear & Verbal Comprehension: The ability to listen to what other colleagues verbally express and understand the information that has been provided
- Walk: The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc
- Thought Processing: be able to make logical connections between thoughts and/or actions. Be able to understand their relevance to achieve a goal or keep the thread of conversation
- Bachelor's degree preferred, but not required
- Knowledge of Adobe Suite or Canva, CapCut or Splice preferred, but not required
- Love for social media, content, and empowering women
- Creative problem solver with an optimistic mindset
- Possess an eye for visual story-telling
- Pride yourself on your ability to create a fun and inclusive online community
- Proven self-starter with the ability to efficiently meet deadlines
- Ability to collaborate and communicate well with others both internally and externally
- Excellent communication skills, both written, oral, and interpersonal
- Excitement to keep up with the ever-changing social media landscape
What the job involves
- Work collaboratively to strengthen ThirdLove’s social media community engagement and growth, and increase brand identity, awareness, and visual presence
- You’ll be on the front lines of building and strengthening ThirdLove’s organic social community as you’ll create content and write copy for daily consumer-facing content
- Through connecting with the ThirdLove audience via creative output, bringing fresh eyes and ideas to the team, flexing your creative problem-solving skills, and maintaining a positive and energetic spirit
- You will be a valued and respected new member of the organic social team
- Capture lofi video and static content at all Los Angeles held photoshoots and events
- Create engaging social-first content for ThirdLove and Kit Undergarments – from Reels, TikToks, IG Stories, Memes, and more!
- Write on-brand copy to support visual assets (from IG Stories, captions, video text overlay, etc.)
- Visually plan the IG grid in collaboration with the team
- Collaborate with the team on innovative creative concepts to support strategy
- Stay up-to-date with trending topics and communicate relevant opportunities to the team
- Identify trending audios on a weekly basis to support Reels and TikToks
- Stay up-to-date on tagged UGC and identify opportunities to repurpose content on ThirdLove’s owned channels
- Post assets as planned (Reels, TikToks, IG Stories, etc)
- With close attention to detail, efficiently schedule content utilizing Dash Hudson
- Aid in the reporting process by keeping Dash Hudson boards and campaigns up to date on a weekly basis
- Various other tasks and duties as assigned or needed
Our take
Many women know the discomfort of an ill-fitting bra, or the awkwardness of a bra-measuring session. To help with this, startup lingerie brand ThirdLove are doing things differently - by snubbing traditional sizing.
ThirdLove instead offers more than 80 bra sizes, including half-cups, to cater for women of any size or shape. In addition to building the brand to an impressive valuation, ThirdLove has a social mission and has donated millions of dollars worth of bras to multiple charitable organizations.
The company remains a challenger to established apparel brands such as Victoria’s Secret, while also facing competition from other industry challengers including True&Co, Brayola and Lively. A move to sell a portion of its range through Amazon's marketplace should bring in additional customers for the brand and give it a boost in this competitive market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2019
$55m
SERIES B
Feb 2018
$55m
SERIES B
Total funding: $123.6m
Company benefits
- Medical/Dental/Vision insurance
- Paid parental leave
- Flex time off
- Discounted and free products
Company HQ
Financial District, San Francisco, CA
Leadership
Heidi Zak
(Co-Founder & CEO)Heidi worked at Bank of America and McKinsey for a combined 5 years before taking an MBA at MIT. She then spent 3 years at Aeropostale and 2 at Google before leaving to co-found ThirdLove in July 2012.
David Spector
(Co-Founder & Chair)After an MBA at MIT, David spent over 2 years in Management at Google, prior to working as an Investor and Partner at Sequoia Capital. He co-founded ThirdLove with Heidi in July 2012, and has served as President since.
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