Key Account Manager, Beyond Meat
Northeast
$100-115k
More information about location
Producer of plant-based meat
Job no longer available
Producer of plant-based meat
501-1000 employees
Job no longer available
$100-115k
More information about location
501-1000 employees
Company mission
To create The Future of Protein.
Role
Who you are
- Grit, determination, leadership, strategic thinking, & a belief in our mission align strongly with the day-to-day responsibilities of the role
- BA/BS required
- 5+ years of retail Headquarter sales experience, including strategic accounts & scale retailers, with strong track record of success
- Experience in a top-tier consumer products % / or food & beverage company
- Strong financial acumen
- Excellent analytical & problem-solving skills
- Proficient in Word, Excel, & PowerPoint
- Comfortable using trade spend management & forecasting tools
- Must have excellent communication & presentation skills with the ability to motivate & engage
What the job involves
- As the Beyond Meat Key Account Manager (KAM) - Northeast, you will be responsible for selling & executing key Beyond Meat strategies with the goal of hitting revenue & profit growth targets at a set group of retailers based in US
- You will be equipped with a set trade spend budget to drive said strategies & growth. You will also leverage brokers, distributors, & other key partners to maximize the impact across your customers
- A successful KAM deeply understands their retailers & consumers. Consequently, they build strategic plans that simultaneously grow Beyond Meat's business, grow the customer’s business, & delight the shopper & execute those plans with excellence. Their buyers, distributors, & brokers come to them first with opportunities or ideas because they trust the KAM knows exactly what solutions will deliver the most value
- Lastly, because of this robust knowledge & understanding, they actively advocate internally for the strategies, tools, & support that will maximize growth for their customers
- The Key Account Manager - Northeast is critical to achieving our financial goals & furthering our mission. You will be trusted with developing & maintaining sustainable, profitable businesses at each of your customers. You will occasionally need to navigate headwinds & adversity, creatively utilize available selling tools & resources, & wear multiple hats to ensure successful end-to-end execution
- We believe the following actions & behaviors are they key to success as the Key Account Manager:
- Sell & Execute Key Business Drivers in Line with Beyond Meat National Strategies:
- Ensure your customers have the right distribution in the right stores at the right time with a focus on Beyond’s core line of products
- Actively pursue everyday pricing across the total portfolio that enables the best value (quality & size for the price) vs our competition within each respective market
- Design & execute a promotion plan that maximizes profitable growth & unlocks other key business drivers. Ensure the plan stays within national guardrails & trade spend budget
- Create category & shopper minded shelving strategy recommendations where Beyond Meat products are easy to find, highlighted within the category, & always on shelf (limit out of stocks)
- Build out a detailed annual plan incorporating these & other relevant key business drivers. The plan should be anchored on where you are today, what your targets are (with check in & completion dates), & what is needed from both Beyond & the customer to achieve success
- Leverage Tools/Resources & External & Internal Partners:
- Identify, learn, & utilize a variety of data tools to develop plant-based meat insights
- Collaborate with category management team for key top customer meetings & deliverables
- Build relationships with the right distributors & brokers that allow for maximized impact across your customers. Educate & equip key partners. If there are gaps, issues, or opportunities with current partners, craft a solution with actionable direction for internal leadership (e.g. recommending a new distribution method)
- Serve As Driven Team Member & Internal Leader
- Communicate volume & trade spend forecasts during structured meetings & as needed. Proactively call out gaps, upsides, & risks with corresponding actions or help needed
- Share proven content & tools with the rest of the retail team
- Champion strategies & ideas that will drive the collective retail business forward
- Positively influence organizational culture & energy
Our take
Beyond meat is a leader in the plant-based food market, pioneering a category that continues to see increased demand globally. While the initial excitement around vegan meats has faced some hurdles, Beyond Meat remain a key player, adaption to challenges by refining its products and messaging.
Beyond Meat's focus on creating healthier, more sustainable alternatives to animal protein has resulted in a suite of products such as Beyond Sausage, Beyond Meatballs, and its latest launch, Beyond Steak - products not only designed to taste great, but also contribute to environmental sustainability by reducing greenhouse gas emissions and water consumption.
The company is expanding its footprint, with the launch of Beyond Steak in France. This move aligns with the brand's global growth strategy and taps into France's growing demand for plant-based alternatives. Additionally, Beyond Meat has partnered with the NBA to release a plant-based cookbook featuring recipes from top NBA stars. With these exciting development, Beyond Meat is sure to continue continue seeing growth on a global scale and it will be interesting to see what the company does next.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2018
$50m
SERIES H
Sep 2018
$6m
LATE VC
Total funding: $128m
Company HQ
El Segundo, CA
Leadership
Ethan Brown
(President & CEO)Holds an MBA from Columbia University and an MPP with a focus on Environment from the University of Maryland.
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