CRM Executive, Lumity Life

• Are you skilled in navigating email marketing systems such as Klaviyo, and delivering exceptional customer experiences through innovative email marketing campaigns? Do you thrive in using data to create personalised and impactful customer journeys? If so, Lumity is looking for you to join our team and help shape the future of our brand
• Minimum of 2 years demonstrable CRM experience. A strong understanding of Klaviyo is preferred but not essential
• Proven ability to work across multiple software solutions i.e. Shopify, brand loyalty programmes, Zapier, Recharge, Rebuy and Survicate
• Well versed in email marketing best practices and an awareness of industry trends
• An understanding of ASA regulations, or a willingness to undertake relevant training
• The ability to work cross-functionally with multiple teams and stakeholders, to deliver against key processes and projects
• Organisational prowess: strong organisational skills with the ability to manage multiple tasks and meet tight deadlines
• An analytical mindset: a proactive approach to analysing data, drawing actionable insights, and making informed recommendations
• Collaborative: You enjoy brainstorming and problem-solving with others, bringing fresh ideas and perspectives to the table to help drive success
• A proactive approach to your work, with the ability to find effective solutions to meet the needs of the business - adopting a test and learn mindset
• Confident Communicator: You’re comfortable speaking up, whether in meetings, with stakeholders, or when managing projects. Clear & effective communication is your superpower
• Attention to Detail: You take pride in delivering high-quality work, paying particular attention to detail and ensuring our brand is always presented to the highest possible standard

Desirable

• Proactively support the marketing team by leading the delivery of Lumity’s email marketing strategy to support customer engagement, acquisitions and retention
• Assume responsibility for the day-to-day management of email and SMS using Klaviyo; including planning, optimisation and execution of campaigns and flows
• Collaborate cross functionally to create a strong and robust email marketing calendar, to deliver maximum value to the business
• Segment customer data to create personalised and effective marketing campaigns
• Manage the end to end workflow process for email and SMS campaigns, from briefing through to scheduling sends
• Reporting and analysis of email / SMS marketing through Google Analytics / Klaviyo data to identify what is driving good or bad performance and support data-driven decisions
• Optimise and implement automated flows to boost engagement, reduce churn and maximise customer lifetime value
• Manage data capture forms to optimise list growth and support the needs of the business
• Create and manage discounts for campaigns and ad hoc promotions, including creating codes and writing terms and conditions
• Staying abreast of crm industry trends, best practices and competitor strategies. Sharing knowledge, ideas and insights with the team

• 1. Apply via Otta
• 2. Informal introduction call (15 mins)
• 3. Technical interview (45 minutes)
• 4. Final interview (45 minutes)