Senior Manager of Product Marketing, Quantcast
$158.4-214.2k
+ equity + bonus
Audience insights & real-time advertising
Job no longer available
Audience insights & real-time advertising
201-500 employees
Job no longer available
$158.4-214.2k
+ equity + bonus
201-500 employees
Company mission
To radically simplify open internet advertising.
Role
Who you are
- Organized thinker with excellent written and verbal interpersonal skills
- You can simplify complex topics and explain them clearly and concisely
- Experience developing product roadmap intake process from multiple commercialization teams and prioritizing importance of work based on revenue opp, business focus and engineering resources
- Highly collaborative across functions and the translator between engineering/product and sales
- Skilled at managing multiple, competing priorities, simultaneously
- Can simplify the ad ecosystem monolith into dependencies / components
- Ability to jump in and figure it out, embraces agile methodologies
- Strong attention to detail and comfortable handling multiple ongoing programs with varying priorities, deliverables, and deadlines
- Experience conducting user interviews and focus groups; can drawing reliable conclusions from disparate proof points
- Management experience, ability to hire and develop new team members
- Believes that perfect is the enemy of good
- Scrappy, creative problem-solver
- MS or MBA preferred
- 5+ years in product marketing, product strategy or product management
- 8-10+ years in ad-tech, media, or marketing industry
- Technically savvy, with experience in and deep understanding of the programmatic ad tech industry as well as ad-measurement
- Robust leadership experience and proven track record of developing, implementing, and maintaining a repeatable GTM process
- Master of simplicity
- Management experience, interested in hiring and coaching new team members
- Smart and humble
What the job involves
- Advance the vision and role of Product Marketing at Quantcast, collaborating closely with Product Management, Outbound Product Marketing, Commercial teams, and Business Development
- Lead market analysis and manage all market intelligence mechanisms, including industry research, customer feedback, and competitor intelligence to validate or disprove hypotheses
- Partner with sales/commercial teams, product management, business development, and market research partners to identify customer value and drive the development of commercialization opportunities
- Anticipate trends in ad tech and position the company for success to lead in the market with a visionary approach
- Create documentation for various steps in the GTM process, including Lean Canvas, TAM analysis, monetization path, PMM Research Summary, and launch strategy deck
- For each product launch, conduct market segmentation and TAM analysis, define ideal customer profiles, define launch phases, develop product positioning/value props, establish pricing/packaging, and articulate KPIs for benchmarking
- Foster deep cross-collaboration between Product, Sales, and Marketing to consistently deliver clear, compelling, and differentiated product positioning within a highly competitive landscape
- Own the development of customer/external roadmaps for different customer segments, with a bias towards agility and accuracy
- Stand-up formal program to regularly engage customers and gain regular market feedback
- Develop competitive analysis resources, including battlecards, competitor grids, and positioning maps
Our take
Third-party cookies are on the out following Google’s announcement they will no longer be allowed on Chrome. This has dealt a blow to advertisers, who are now looking for alternative ways of targeting potential customers. Quantcast is one of the companies offering a promising alternative, using AI-driven technology to facilitate advertising based on internet traffic.
This has given Quantcast a new and unexpected injection of interest. Moreover, this long run-up has given them time to develop a product with unparalleled data accuracy and a rich raft of features that puts it head-to-head with Google Analytics.
They are also ahead of the pack in adopting a privacy-first approach, including the appointment of new Chief Privacy Officer Min-Jae Lee. With privacy regulations currently disjointed but developing fast, this appointment will help Quantcast stay a leading and trusted organization in the field.
The company was boosted by an acquisition in 2023 from mobile-first tech giant InMobi. Since then, the company has remained focused on the development and launch of new leading AI-driven products. If Quantcast can continue to deliver innovative capabilities, and inspire client confidence with its regulatory compliance, it is well insulated against the sector-wide changes anticipated over the years ahead.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-20% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2011
$8m
SERIES C
Jan 2010
$31.6m
SERIES C
Total funding: $65.3m
Company benefits
- Comprehensive healthcare benefits
- Generous vacation & time off policies
- Hybrid working from anywhere weeks (WFA)
- Mobile phone benefits
- Group life insurance & income protection
- Retirement savings plans
- Mental wellbeing support program
- Wellbeing program including resources and events
- Learning + development opportunities
- Referral bonus program
- Stock/share option grants
- Catered lunches & stocked kitchens
- Commuter benefits
- Employee discounts platform
- Employee discounts platform
- Parental benefits
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Konrad Feldman
(Co-Founder & CEO)Prior to co-founding Quantcast, Feldman co-founded Searchspace (now Fortent). Prior to Searchspace, Feldman was a Research Fellow in the Intelligent Systems Laboratory at University College London.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 9 more jobs at Quantcast