Digital Media Campaign Executive, Bally's Interactive
+ Annual bonus
2-3 days a week in office (Soho, London)
Digital arm of entertainment provider, Bally's Corporation
Be an early applicant
Digital arm of entertainment provider, Bally's Corporation
1001+ employees
Be an early applicant
+ Annual bonus
2-3 days a week in office (Soho, London)
1001+ employees
Company mission
To power Bally's Corporation's omnichannel efforts with an unmatched ecosystem of products across the sports betting, iGaming, free-to-play, and daily fantasy spectrum.
Role
Who you are
- This is an entry-level role, so no previous marketing experience is necessary. If you have a natural grasp of numbers, like making evidence-based decisions and are results-driven then this is a great opportunity to learn all about display marketing in an ambitious environment
- Have strong aptitude for data analysis
- Possess good working knowledge of Microsoft Excel, experience with Pivot Tables is needed
- Have excellent attention to detail
- Be a natural, methodical problem solver
- Be a highly effective and clear communicator, both verbally and in writing
- Be focused and highly organised
What the job involves
- We sit within the Acquisition team, with our primary focus being on running and optimising new user acquisition campaigns for a range of websites that are operated by Bally’s
- The Paid Media team run the paid advertising campaigns across several categories – including direct display deals, programmatic, video, and social media
- We are a highly ambitious team and are always striving for the best performance possible using the most efficient processes. Working as a team and in collaboration with the leading companies in this continuously evolving sector, we learn, we share, and we grow together
- Owning the full range of tasks involved in the end-to-end running of a selection of marketing campaigns within the team to ensure they are performing as effectively as possible
- Setting up Paid Media campaigns including coordinating creative assets and tracking URLs
- Implementing ongoing changes to live campaigns to ensure they are running as efficiently as possible
- Liaising with media companies (such as Meta and Google) to ensure effective and accurate delivery of our campaigns
- Performing analysis of live or historical campaigns to detect trends in the data with a view to improving the performance of current and future campaigns
- Working with our in-house design team to develop new ad creative
- Communicating campaign performance and any learnings to the team and senior stakeholders on a regular basis
Salary benchmarks
Our take
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe and an ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum.
Its brands and sites include market movers and shakers like Sportcaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more. Beyond iGaming and sports, Bally’s also operates a chain of properties in live entertainment, bars, restaurants, conference space, shops, hotels, pools and nightclubs across the United States.
In 2024, Standard General acquired Bally's for $4.6 billion. In the same year, the company sold its Asian business arm after facing struggles in Japan after the devaluation of the yen. Moving forward, Bally's Interactive will continue to focus its efforts on North America and Europe.
Freddie
Company Specialist at Welcome to the Jungle
Insights
99% employee growth in 12 months
Company
Company benefits
- Up to 10% annual bonus
- Career pathways and development opportunities
- Private healthcare scheme
- Enhanced Maternity/Paternity/Adoption leave pay
- Cycle to Work scheme
- Wellhub
- Life Assurance (3 x salary)
- Contributory Pension Plans
- Bally’s Perks - employee discounts portal
Company HQ
Pool Dam, Newcastle-under-Lyme
Articles
Leadership
Robeson Reeves
(CEO)Progressed from Quantitative Analyst & Games Statistician of Gamesys to COO in 10 years. Became President of Bally's Interactive when Gamesys was acquired by Bally's Corporation.
Diversity, Equity & Inclusion at Bally's Interactive
- To continue to raise the bar on Diversity and Inclusion at Bally's Interactive, we have created an umbrella brand for this body of work, B+I, which stands for Bally's and Inclusion, but the ‘I’ also represents each of us as individuals, embracing, celebrating, supporting, listening, and learning from each other, as one beautiful, diverse Bally's team!
- We have four active and vibrant employee networks. Pride represents the LGBTQ+ community; our Parents Network is a space for working mums and dads; the Global League of Women (GLOW) promotes gender equality; and BAME is the voice for Black, Asian and minority ethnic employees. These networks give our colleagues a channel to provide input into policy making, as well as supporting information exchange, education, and community events. They also provide a platform for mentoring and a safe place for discussion to take place
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