Growth Marketer, Yotpo

• Direct experience driving growth in a D2C / ecommerce environment. Our funnel starts with ecom brands, so you too should have an understanding of how shoppers behave and convert
• A track record of owning a funnel and moving the metrics with a high degree of independence
• Fluency with lifecycle tooling (email/SMS platforms) and paid acquisition (Meta and similar)
• Genuinely analytical: comfortable in the data, fluent in cohorts, CAC/LTV, conversion, and retention, and able to turn analysis into action
• A builder’s bias: you’d rather ship a test this week than perfect a plan for next quarter
• Scrappy and self-directed; you thrive with ownership and ambiguity in an early-stage environment
• If you don’t meet 100% of the qualifications outlined above, that’s okay! We believe in hiring people, not just skills. If you have a passion to learn and are excited about eCommerce and technology, then we want to hear from you

Desirable

• We’re looking for a growth marketer to own the entire member funnel, from the moment a shopper first encounters Ocean all the way to active, happy member
• You’ll live in the funnel data, generate and test ideas relentlessly, and build the lifecycle and paid programs that move the numbers when they get stuck
• This is a high-ownership, high-visibility role for someone who thinks in cohorts and conversion rates, and can go from hypothesis to live experiment without waiting for permission
• You’ll work closely with the founders and have outsized influence on how Ocean grows
• Own the full funnel. Define, instrument, and obsess over our funnel metrics at every stage: acquisition, signup, activation, engagement, and retention. You’ll have a deep understanding of where members drop off and why
• Run a relentless experiment engine. Generate hypotheses, prioritize them, ship tests, read the results honestly, and compound the wins
• Build lifecycle marketing. Design and manage our SMS and email workflows end to end to complement the customer journey, e.g. free to paid conversion, onboarding, and ongoing usage
• Stand up paid acquisition. To enhance results, build and scale paid funnels when required
• Close the loop on measurement. Make sure tracking and attribution are clean enough to trust the decisions you’re making on top of them