Lifecycle Marketing Manager, AirDNA
€35-42k
4+ days a week in office
Short-term rental data analytics
Be an early applicant
Short-term rental data analytics
101-200 employees
Be an early applicant
€35-42k
4+ days a week in office
101-200 employees
Company mission
To empower our customers to smartly grow their business.
Role
Who you are
- 5+ years in lifecycle, CRM, or growth marketing - ideally in a B2C or prosumer SaaS
- 2+ years in lifecycle marketing for Product-led-growth (PLG) consumer technology
- Proven track record of boosting free-to-paid conversions and retention rates
- Deep experience with email marketing platforms, marketing automation tools, and customer data platforms; specifically HubSpot, Segment, Intercom and BI tools (GA4, Looker, Tableau, etc)
- Analytical mindset - able to translate data into actionable campaigns
- Comfortable running A/B tests and iterating quickly based on results
- Collaborative spirit - skilled at working cross-functionally with Product, Engineering, Data, and CS
- Excellent copywriting and messaging skills with an ability to tailor communication to different customer personas
What the job involves
- The LMM will own the post-acquisition customer journey, from free signup through activation, conversion, retention, and reactivation
- Your mission is to design and scale personalized, data-driven campaigns that drive engagement and maximize customer lifetime value
- Partnering closely with Product, Data, and Customer Success, you’ll build scalable, automated lifecycle programs that convert our free user base into high-value customers
- You'll map and manage the end-to-end lifecycle for free, trial, and paid users
- Build automated email, in-app, and push campaigns to drive activation and upgrades
- Design segment-specific journeys for researchers, hosts, and property managers
- Optimize conversion drivers with A/B testing and behavioral triggers
- Partner with Product & CS to align lifecycle messaging with the customer experience
- Launch win-back campaigns to re-engage churned users with personalized insights
- Continuously analyze user behavior and funnel performance to uncover opportunities
- Own lifecycle KPIs including activation, free-to-paid conversion, churn, and LTV
- Create dashboards and post-campaign reports to measure ROI and iterate
- Standard working hours from 11 am to 7 pm
Application process
- First stage: Meet the People Team at AirDNA (Online-30min)
- Second stage: Meet the Hiring Manager (Online-45min)
- Third stage: Deep Dive with our SVP of Marketing & CX (Online-45min)
- Final stage: Case Study + Interview with the Marketing Team (Online - 60min)
- Post-offer / Pre-employment: Reference and employment verification check
- Ideal start date: October 2025
Our take
The short-term rental market is booming, and with that comes a rising demand for actionable rental data. Enter AirDNA - an industry leader providing predictive analytics software designed to give rental operators the edge they need to succeed.
AirDNA leverages powerful machine learning algorithms to track the daily performance of over 10M property listings around the world, delivering invaluable insights into Airbnb hosts, rental managers, hoteliers, and investors alike.
Acquired by Alpine Investors in 2022, the company is now poised for even more growth, with access to more funding and a broader customer base. To stay ahead in the competitive market, the company will need to double down and is doing so with the recent acquisition of Uplisting, a leading vacation rental software provider. Blending its property management tools with AirDNA's data will help ensure it continues to lead the way in rental data and analytics.
Freddie
Company Specialist at Welcome to the Jungle
Insights
36% employee growth in 12 months
Company
Company benefits
- Generous Vacation Policy
- Continued Education Stipend
- Quarterly Team and Company Outings
- Hybrid Work Environments
- Language Classes
- Dog Friendly Offices
Company HQ
Union Station, Denver, CO
Leadership
Rohit Bezewada
(CEO)Joined AirDNA in 2024 as CEO. Alongside this, they are an Operating Executive at Alpine Investors. Previously they were the COO and CFO of Trucker Tools and worked in Investment Banking at J.P. Morgan and in Business Development at Uber.
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