CRM Marketing Manager, Béa Fertility
£50-70k
+ equity
Fertility treatment choices for those trying to conceive.
Job no longer available
Fertility treatment choices for those trying to conceive.
1-20 employees
Job no longer available
£50-70k
+ equity
1-20 employees
Company mission
We are reimagining the fertility treatment journey, taking pain and confusion out, and putting control and intimacy back into the hands of those starting their families.
Role
Who you are
- Hands-on experience with Klaviyo, including setting up, managing, and optimising email marketing campaigns
- Proven experience in driving revenue through email for eCommerce brands
- Ability to manage multiple marketing channels, report on performance across those channels and provide recommendations for performance across those channels
- Proficiency with AirTable (or similar database system) to capture customer data and generate useful insights to drive customer-centric decision-making in product and commercial strategy
- Proficiency in using data to inform decision-making, track performance, and optimise campaigns
- Experience creating highly targeted email campaigns based on available metrics to maximise engagement across all stages of the marketing funnel
- High proficiency across the full marketing tech stack (AdWords, Analytics (GA4)), with a proven ability to deliver performance reports, track KPIs and monitor performance across multiple marketing channels
- 2+ years experience in a mid-level marketing manager role
- Strong communication skills, both verbal and written
What the job involves
- Create, test and iterate an email marketing strategy through each stage of the funnel to successfully drive engagement and conversion
- Ensure Béa’s tone of voice, positioning and visual identity is communicated consistently and effectively across all email communications. You will work with external design resource to develop brand assets for email campaigns
- Create a CRM strategy to engage customers and drive retention and engagement through the main phases of the Béa Treatment
- Implement internal processes to track engagement and retention from marketing campaigns, analyse the data and report performance insights with recommended improvements
- Oversee performance through key marketing channels beyond email (PPC, Meta and organic), providing guidance to freelance partners who are responsible for driving engagement through those channels
- Report to key stakeholders and the team on all marketing KPIs, working with external and internal marketing contributors to gather relevant information, analyse the data and make customer-centric recommendations
- Ad-hoc general marketing activities across other channels, as required
Our take
Around one in seven have trouble conceiving and the barriers to entry for clinic-based fertility treatment are high. In the UK, it can cost up to £5k or more for one round of IVF, and many people aren’t eligible for what free treatment is available. There is a lot of digital innovation in the fertility sector today, with the abundance of cycle-tracking apps, hormone testing and more that dominate the booming fertility-tech scene.
Béa Fertility hopes to solve some of the fertility challenges by providing what they call a fertility-as-a-service, namely an affordable fertility treatment for individuals and couples who are struggling to conceive. The treatment will be available for a monthly subscription service, and will include a companion app and a support community and network of experts.
The hardware, however, comes with challenges, such as stringent regulation for medical devices, which will take time to clear and differ between markets.
Steph
Company Specialist at Welcome to the Jungle
Insights
85% female employees
Company
Employee endorsements
Opportunities to learn
"Béa Fertility has been a great place to learn amongst a team of talented and supportive people. The team is small so there are opportunities to..."
Company benefits
- Share options
- Flexibility to work anywhere you want in the UK
- All the tech you need to do your job
- Pension plan
- Private Healthcare
- Fertility Benefits
- 33 days holiday
Company values
- Be the one to change the world
- Act inclusively
- Follow the science
- Focus on the user and all else will follow
- Speak frankly and be compassionate
Company HQ
Victoria, London, UK
Articles
Leadership
Tess Cosad
(CEO)Former CMO at business simulation company IIBD and co-founder and Director of Emberson Ventures, a B2B strategic marketing and communications agency.
Diversity, Equity & Inclusion at Béa Fertility
- We are building a company to help ANY family whatever they look like to create the family they want.
- In order to do that we need to build a team that reflects the diversity of families we want to help across the spectrum of gender, race, sexuality, cultural backgrounds and many other factors.
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