CRM & Merchandising Executive, Delli
+ Equity
Food and drink marketplace
Be an early applicant
Food and drink marketplace
21-100 employees
Be an early applicant
+ Equity
21-100 employees
Company mission
To make good food accessible and enjoyed by all to all through their platform where you can discover, be inspired by and support exceptional producers.
Role
Who you are
- Have 1–3 years of experience in CRM, ecommerce or marketing
- Move easily between creative (copy, curation), execution (fixing broken journeys), and data — and care equally about the quality of each
- Know what a great user journey feels like and obsess over making ours tighter
- Are confident using tools like Klaviyo, Notion, Google Sheets or Airtable
- Are open to using AI to work faster, smarter, improve creative quality, and cut down on manual work. You don’t need to be an expert, but you must be curious and ready to learn
- Are organised, proactive, and work confidently across multiple stakeholders and moving parts
- Care about results, not just execution, and love learning from what worked, or didn’t
What the job involves
- We're looking for a sharp, organised CRM & Merchandising Executive to take ownership of how customers experience our brand across email, push, the site and app. You’ll make sure every touchpoint, from CRM flows to homepage features, is joined-up, on-brand and driving results.
- This hands-on, fast-paced role sits across CRM, curation and coordination: perfect for someone who loves connecting great storytelling with sharp execution; who can write like a marketer, think like a product manager, and analyse like a trader.
- You’ll lead on CRM content and execution, curate collections and campaigns across the site, and use data to test, improve and optimise every send. You don’t need to set the strategy, but you’ll play a key role in making it land, and making it better each time
- Own our CRM comms calendar and execution. You’ll write and send newsletters and push notifications (via Klaviyo), QA every campaign, and improve performance week by week
- Keep the site in sync with our campaigns. You’ll update homepage modules, product collections, and featured areas so they feel cohesive, campaign-aligned, and easy for customers to understand what’s live and why it matters
- Make the journey seamless. You’ll spot gaps between ads/social/email and the site or app, and fix them. You’ll remove friction and make sure what we say and what we show are joined up
- Turn insights into action. You’ll look at campaign and CRM data to learn what’s working (or not), and optimise accordingly
- Support brand and growth with launches. You’ll coordinate with internal teams, write and QA assets, and keep storytelling tight across channels and curations, keeping conversion top of mind
- Coordinate with sellers, brand and ops to make sure everything goes live correctly
- Keep us tidy, fast and scalable. You’ll build using AI, templates and tools to reduce manual work, streamline repeatable tasks, and increase output quality
Salary benchmarks
Our take
Delli is a food and drink marketplace with an aim to make good food accessible and enjoyed by all. Central to this goal is building a community of passionate food and drink purveyors who can champion a more conscious choice around where and how we consume.
For many, the time spent in lockdown has accelerated a wider change in purchasing behaviour. More of us are buying locally, reducing waste and supporting producers that are trying to make a real difference, recognising our responsibilities to our environment and our own health. Delli want to support this desire to eat better by making it more convenient and more fun.
In recent years the company has faced some financial struggles, but despite this it has acquired funding and strong backing, indicating a future of promise. With a growing customer base and unique offerings, the company is steadily carving out a niche for itself in the food industry and if it can maintain its momentum, hoping to pivot into long-term success.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Sep 2024
$6m
SEED
Sep 2022
$7.2m
SEED
Total funding: $16.6m
Company HQ
London, UK
Leadership
Simon Beckerman
(Co-Founder & CEO)Founder of Depop. Previously co-founded PIG Magazine and RETROSUPERFUTURE.
Marie Petrovicka
(Co-Founder & CEO)Initially served as the COO of DELLI until becoming CEO in 2024. Previously spent 5 years at Depop in numerous roles, including VP of Interntaional and VP of Marketing.
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