SEM Specialist, Exoticca
Travel tour and package provider
Job no longer available
Travel tour and package provider
201-500 employees
Job no longer available
201-500 employees
Company mission
To help travellers worldwide fulfil their dreams.
Role
Who you are
- 2+ years of hands-on SEM experience managing large-scale campaigns (6–7 figure budgets annually) across international markets
- Experience working with Google and Microsoft Ads platforms, including advanced formats like Performance Max, broad match with smart bidding, and custom audience targeting
- Experience in other Performance Channels (Social Ads, Display) is also desirable and treated as a plus
- Experience using automation tools (e.g. scripts, SA360, Google Ads API) and integrating offline conversion data to improve performance
- Solid understanding of performance measurement and experimentation, with the ability to define, run, and interpret tests
- Experience working with analytics and visualization tools (Google Analytics, Looker, Tableau, etc.) and intermediate-to-advanced Excel skills
- Data-savvy and analytically minded: comfortable exploring datasets, identifying trends, and translating insights into actions
- Fluent in English and Spanish, with excellent communication and collaboration skills
- Proactive, execution-oriented, and curious about emerging technologies in marketing (AI, automation, predictive modeling)
What the job involves
- As a key member of the Performance Marketing team, the SEM Analyst will drive customer acquisition at scale by executing and optimizing sophisticated, data-driven search marketing programs across all Exoticca geographies
- This is a hands-on role focused on execution, innovation, and continuous improvement — applying advanced automation techniques, leveraging AI tools, and importing first- and third-party data to optimize bidding, targeting, and creatives at scale
- You will play a critical role in unlocking growth by identifying high-impact opportunities, testing new approaches, and ensuring SEM is tightly integrated with cross-functional initiatives across Data, Product, and Sales
- Execute and manage large-scale, multi-country SEM campaigns across Google and Microsoft Ads, ensuring performance aligns with ambitious acquisition and ROI targets
- Implement and optimize AI-driven bidding strategies and feed-based automation to scale campaigns efficiently
- Collaborate with the Data and Tech teams to design and import custom conversion values, offline events, and predictive signals that fuel smarter bid strategies
- Drive automation across campaign creation, reporting, and performance monitoring using scripts, SA360, or other platforms
- Proactively identify testing opportunities (audiences, creatives, bid strategies, campaign types), design A/B tests, and operationalize learnings
- Work closely with internal creative teams to continuously improve ad assets — copy, extensions, imagery, and video — based on performance data
- Lead quarterly planning for SEM growth levers and define the roadmap to hit key business targets
- Partner with Google and other platform reps to stay ahead of new AI-driven features and alpha/beta programs
- Ensure integration and alignment of SEM efforts with wider cross-functional projects, including landing page UX, feed optimization, CRM signals, and customer journey enhancements
- Some level of support to other Performance Marketing channels, as Social Ads and Display, can be part of the scope of responsibility as well
Our take
Booking travel tours and package holidays in exotic locations lead many people to seek logistics help from travel agents. However, the complexity of these packages often means there is little variety available at local branches with extremely high prices, raising the question as to why there is not a more modern and innovative solution available online.
Exoticca provides an online platform for the booking of holiday packages and tours, with a focus on curating luxury destinations that are chosen by travel experts and provided at heavy discounts negotiated through airlines and hotels. The company also aims to provide a frictionless end-to-end travel experience by covering insurance, ABTA and ATOL guarantees, free cancellation, and COVID-19 protection. After renewed funding in 2025, Exoticca is expanding its internationa; presence as well as deepening its commitment to AI-driven technology, so it can stay ahead in the ever evolving market.
Online travel agents have been around since the dawn of the internet, but Exoticca stands out with its focus on providing curated packages for travel enthusiasts at exclusive locations. Furthermore, the company’s emphasis on convenience and inclusivity ensures that every formality is handled, removing the complexity of travel packages and tours to open the market to a wider audience.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
49% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2024
$70.1m
SERIES D
Jul 2021
$29.5m
SERIES C
Total funding: $126.6m
Company benefits
- Unlimited tea & coffee: Enjoy a cup of "Good News" coffee while connecting with colleagues
- Referral bonus: Bring people as talented as you are to earn a nice bonus!
- Exoticca events: Enjoy regular afterworks, plus bi-annual parties and team lunches
- Language courses: Improve your Spanish or English with free language courses
- Exoticca packages: Travel packages at reduced prices for employees and family/friends!
- Flexible compensation: Use part of your salary for food/transportation with Cobee or get private health insurance with DKV
- Multicultural team: Learn from a diverse team with different backgrounds and perspectives
Company HQ
Sant Gervasi - Galvany, Barcelona, Spain
Leadership
Pere Valles
(CEO)Pere is the co-founder and General Partner at Smartech Capital. Previously, he served as the CEO of Scytl Innovating Democracy for 14 years.
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